Chief Marketer Staff
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Top Ad Execs Blast and Boast Over Best and Worst Ads of 2013
Samsung, Activision, Intel, Sear’s, Dove and Google are among the 2013 advertisements ad execs either loved or hated.
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Digital
7Up Ten Puts Online Videos to the Test
7Up Ten, one of the Dr Pepper Group’s latest low-calorie beverages, it being promoted via online videos featuring Chelsea Handler.
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Agencies
Did Beyoncé’s Album Just Prove Marketing is Dead?
Was Beyoncé’s decision to release her new album with no hype a sign marketing is dead?
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Social
The Group Social Mentality of Instagram Direct
Instagram founder Kevin Systrom introduced members of the press to a new messaging service last week called Instagram Direct.
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Agencies
Amazon Winning the Holiday Toy War
This holiday season, Amazon.com is proving to be a more reliable online source for shoppers looking for hot toys, according to a survey from Bloomberg Industries.
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Agencies
BC Study Shows Impact of Touchscreen on Shopping Behavior
A new study from Boston College’s Carroll School of Management finds that consumers using touchscreen devices to shopping may have looser purse strings than those using lap or desktop computers.
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Consumer Reviews Undermine the Power of Marketing
New research from the Stanford Graduate School of Business sheds light on how markers can work to control the purchased responses to consumer reviews.
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Acquisition
Twitter as a Lead Generation Tool
These six tips offer effective ways to use Twitter as a lead generation tool.
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Agencies
Krispy Kreme, United Airlines, Domino’s Pizza and Hallmark Talk Social and Mobile Strategies
Social, mobile and e-commerce strategies are vaulting old-school companies like Krispy Kreme, United Airlines and Domino’s into the modern world.
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7 Paths to Effective Storytelling in Marketing
This infographic by The Content Marketing Institute outlines 7 steps to follow to develop great content through storytelling.
