Articles by Chief Marketer Staff

Use Tech to Get Customer-Obsessed

April 1, 2015 |  by Chief Marketer Staff

Marketers are facing a wave of digital innovation at an unprecedented level, and it’s up to marketing teams to leverage this emerging technology to create a completely customer-focused enterprise.

March Madness Round-Up: Buffalo Wild Wings, Penske Truck Campaigns

March 26, 2015 |  by Chief Marketer Staff

On the court, the NCAA's Sweet 16 are set to battle it out this weekend to advance to the next round of the big basketball tournament. Off the court, marketers have a case of March Madness of their own, and Chief Marketer is here to highlight some of the best campaigns and insights related to…

Making the Most of March Madness

March 25, 2015 |  by Chief Marketer Staff

The 2015 NCAA Basketball Tournament is in full swing, but off the court March Madness continues to grow as a platform for marketers looking to get their message across to the event’s enormous audience.

Persona-Driven Marketing Success

March 24, 2015 |  by Chief Marketer Staff

Understanding who customers are and where they are looking for and accessing information is critical, and persona-driven marketing tactics can help direct messages to the right people at the right time.

Leveraging Customer Lifetime Value to Improve Marketing ROI

March 24, 2015 |  by Ted Krantz

Effectively measuring customer lifetime value can give marketers real insight into the real time success of their campaigns.

How Job Churn is Hurting Marketing Data

March 23, 2015 |  by Jennifer Groese

Job churn can be a good thing for workers and the economy, but for marketing departments trying to keep their prospecting data fresh, it can be a nightmare.

8 Best Practices to Optimize Your Incentive Program

March 20, 2015 |  by Theresa Wabler

Adopt these eight best practice”resolutions to optimize your incentive program in 2015.

Does Your Brand Have Soul?

March 19, 2015 |  by Yvonne Tocquigny

In the “Age of the Customer,” the key question for branding has become: Does your brand have the attributes—the soul—to attract the right audience?

2015 NCAA Tournament Round-Up

March 19, 2015 |  by Chief Marketer Staff

As the country's best college hoops teams compete to see who will be cutting down the nets in Indianapolis on April 6, brands are competing for the millions of eyeballs watching the games, and CM is here to break down the marketing campaign action.

Keys To Building Successful Marketing Teams

March 17, 2015 |  by Chief Marketer Staff

When it comes to pulling together successful marketing teams, some the most important ingredients are finding the right talent and using data intelligently.