Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.
CMOs should embrace mentoring not only to develop talented staff on their own teams but to build relationships and talent throughout their organizations.
Admit it, marketers: Winter is coming—and you need to prepare. But what exactly are you supposed to do?
Learn the pitfalls brand marketers need to avoid when trying to build relationships with consumers.
Consumer demand for personalized buying experiences across all channels is at an all-time high, but a new IBM/Econsultancy study shows that there’s a big disconnect between how well brands think they are marketing and how customers actually feel.
Just as brands are finally getting a grip on how to navigate the new social landscape to engage their target audiences, there’s another channel that’s turning younger Millennials’ heads—email.
Managing complex marketing technology deployments can be a challenge, and it’s up to marketing and IT departments to come together to create a tech blueprint that will allow marketers to handle campaigns and customer relationships.
Getting the best right information out of your CRM system can improve your marketing mix across all channels.
Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.
Whatever your industry, those key moments that combine live TV and mobile provide a chance to reach target customers at a much lower cost than the premiums you'd pay for TV ads.
