Chief Marketer Staff, Author at Chief Marketer

Lead Scoring Tech Helps DocuSign Find Common Ground

Lead scoring tech solutions scan databases for potential leads based on their specific purchase histories and the products you are selling, and aim find the best leads based on attributes specifically for your company.

Agencies

The Importance of Technology and Automation in Lead Gen

The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.

OfficeMax Data Disaster Reminds Parents of Child’s Death

OfficeMax used third-party data for a mailing that included information about the death of the recipient’s child.

Mobile

Facebook Tests Ads on Mobile Apps

A small number of advertisers have been allowed to use Facebook’s infrastructure to place ads on other mobile apps.

Agencies

Is 2014 the Year for Personalizing Big Data on Screen?

Effective personalization takes testing out and knowing what data elements will motivate a customer or partner to take an action. This article offers 10 simple steps.

Agencies

20 Ways to Prove ROI at Events

This author offers 20 ideas—taken in sum—for determining the ROI of events in addition to revenue.

Agencies

Will Card-Linked Marketing Replace Existing Types?

Seventy-five percent of marketers like card-linked marketing and say that it could even replace staples like email, coupons and newspaper and TV ads.

Agencies

7 Goals to Amplify Text Messages

Mogreet has put together 7 tips for amplifying text messages like be helpful when using location data..

Mobile

2014 Marketing Trends Off the Radar

Ten marketing trends for 2014 you may not be thinking about but could help change up your marketing game.

Social

Infographic: 5 Social Media Marketing Predictions for 2014

nds and marketing technologies will drive innovation in social media marketing this year.