Chief Marketer Staff, Author at Chief Marketer

Tech Primer: What APIs Mean to Marketing

Think of an API as a bridge that connects two distinct web-based products or services together in order to accomplish a specific task

Q&A: CMO Council’s Liz Miller on Marketing Tech Trends

We sat down with Liz Miller of the CMO Council to talk marketing tech trends and what solutions marketers need to have on their radar screens in 2014.

Data & Analytics

Marketing Tech Integration Remains a Challenge

Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.

Super Bowl Ads Go Interactive: Study

Take a deep dive into this year’s Super Bowl ads and how they engaged viewers onscreen and on mobile devices via this study from StarStar.

Corporate Websites, in Decline, Need a Content Makeover

Corporate sites are in decline and marketers, like Coca-Cola, are giving them a content makeover making them much more attractive to consumers.

Agencies

Yahoo, Buffett, SCA in Legal Tangle Over Billion-dollar Basketball Contest

A he said, she said between Yahoo, Warren Buffet and SCA Promotions over a NCAA men’s basketball contest has landed in court.

Do you have a Chief Marketing Technologist?

This new research from Gartner delves into on how the presence of a chief marketing technologist impacts marketing.

Social

Overlooked Ways to Double Pinterest Followers: Infographic

A Pinterest account holds little value without an active and engaged community. This handy infographic often overlooked ways to help.

Social

5 Ways to Improve Social Listening

Are you social listening? There are so many lost opportunities when you aren’t alerted or you don’t respond when your brand is mentioned—good or bad.

Agencies

Increasing Conversions by Improving the Mobile Experience

The key will be delivering high-quality mobile end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.