Should Impressions Really Be the Currency of Marketing?
The real currency of marketing has nothing to do with impressions and commercials and has everything to do with word of mouth.
Articles by Chief Marketer Staff
Why Personalization Tops Targeting Every Time
Using targeting alone is a missed opportunity when it comes to engaging with users--personalization is the key to connecting with the right audience at the right time.
Three Easy Ways For SMBs to Improve Mobile Strategy in 2015
With the widespread adoption of smartphones, tablets, phablets and more, and global mobile commerce spending projected to grow 32% annually through 2019,a mobile strategy is quickly becoming a necessity for all businesses.
Turning Big Data Into an Actionable Marketing Asset
Companies stand to gain a great deal by making big data and other systems of record more actionable, but harnessing big data’s potential is hard, particularly for enabling a compelling customer experience at the point of consumption.
5 Essentials for Sampling Success
Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here's 5 strategies for sampling success.
5 Tips to Hit it Off with Consumers On Social Media
When a consumer reaches out to a brand through a social media channel, what’s the best way for the company to respond to their consumers? Here's five tips.
How Engaging Customer Experiences Can Drive Revenue
Growing competition and consumer power are eroding traditional product-based advantages, forcing marketers to shift to a new battlefield: customer experience.
Getting in Tune With Non-Traditional Radio Advertising
About 91%, or 245 million, of all Americans ages 12 and up listen to some form of radio every week, according to the Radio Advertising Bureau
TGI Friday’s Takes Customer Feedback Seriously
TGI Friday’s is leveraging relationships formed through its loyalty program and using that data, as well as feedback from customers, to inform everything from marketing campaigns and rewards programs to menu items.
Have a Mobile App? Integrate Customer LTV—or Fail
Only 16% of people will try an app more than twice before deleting it, according to Compuware.
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