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Should Impressions Really Be the Currency of Marketing?
The real currency of marketing has nothing to do with impressions and commercials and has everything to do with word of mouth.
The real currency of marketing has nothing to do with impressions and commercials and has everything to do with word of mouth.
Using targeting alone is a missed opportunity when it comes to engaging with users--personalization is the key to connecting with the right audience at the right time.
With the widespread adoption of smartphones, tablets, phablets and more, and global mobile commerce spending projected to grow 32% annually through 2019,a mobile strategy is quickly becoming a necessity for all businesses.
Companies stand to gain a great deal by making big data and other systems of record more actionable, but harnessing big data’s potential is hard, particularly for enabling a compelling customer experience at the point of consumption.
Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here's 5 strategies for sampling success.
When a consumer reaches out to a brand through a social media channel, what’s the best way for the company to respond to their consumers? Here's five tips.
Growing competition and consumer power are eroding traditional product-based advantages, forcing marketers to shift to a new battlefield: customer experience.
About 91%, or 245 million, of all Americans ages 12 and up listen to some form of radio every week, according to the Radio Advertising Bureau
TGI Friday’s is leveraging relationships formed through its loyalty program and using that data, as well as feedback from customers, to inform everything from marketing campaigns and rewards programs to menu items.
Only 16% of people will try an app more than twice before deleting it, according to Compuware.