Chief Marketer Staff, Author at Chief Marketer

3 Tips for Marketers to Keep Earning Those Paychecks

Here’s 3 tips to help marketers prove their worth as companies continue to downsize marketing departments.

Subaru Winterfest Amplifies Experiential Side

Subaru has recharged the experiential side of its Subaru Winterfest tour which brings its activities to 12 mountains across the country.

The Best Advertising and Marketing Jobs

Careercast.com releases its overview of the best advertising and marketing jobs in 2013.

Agencies

“Unapologetic” Promotion Flames Controversy over SI’s Barbie Doll Issue

With Barbie about to appear in the 2014 Sports Illustrated swimsuit issue, a new promotion “unapologetic” is getting underway.

Agencies

What You Need: Tech Requirements for Lead Gen

Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.

Agencies

Utilizing Advanced Analytics to Improve B2B Marketing Efforts

Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.

Digital

Tech Primer: What APIs Mean to Marketing

Think of an API as a bridge that connects two distinct web-based products or services together in order to accomplish a specific task

Q&A: CMO Council’s Liz Miller on Marketing Tech Trends

We sat down with Liz Miller of the CMO Council to talk marketing tech trends and what solutions marketers need to have on their radar screens in 2014.