Chief Marketer Staff, Author at Chief Marketer

IBM Report: Brands Must Get to Know Consumers Better

Consumer demand for personalized buying experiences across all channels is at an all-time high, but a new IBM/Econsultancy study shows that there’s a big disconnect between how well brands think they are marketing and how customers actually feel.

MarTech

Creating a Marketing Tech Blueprint

Managing complex marketing technology deployments can be a challenge, and it’s up to marketing and IT departments to come together to create a tech blueprint that will allow marketers to handle campaigns and customer relationships.

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Use Tech to Get Customer-Obsessed

Marketers are facing a wave of digital innovation at an unprecedented level, and it’s up to marketing teams to leverage this emerging technology to create a completely customer-focused enterprise.

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March Madness Round-Up: Buffalo Wild Wings, Penske Truck Campaigns

On the court, the NCAA’s Sweet 16 are set to battle it out this weekend to advance to the next round of the big basketball tournament. Off the court, marketers have a case of March Madness of their own, and Chief Marketer is here to highlight some of the best campaigns and insights related to the NCAA Tournament.

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Making the Most of March Madness

The 2015 NCAA Basketball Tournament is in full swing, but off the court March Madness continues to grow as a platform for marketers looking to get their message across to the event’s enormous audience.

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Persona-Driven Marketing Success

Understanding who customers are and where they are looking for and accessing information is critical, and persona-driven marketing tactics can help direct messages to the right people at the right time.

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2015 NCAA Tournament Round-Up

As the country’s best college hoops teams compete to see who will be cutting down the nets in Indianapolis on April 6, brands are competing for the millions of eyeballs watching the games, and CM is here to break down the marketing campaign action.

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Keys To Building Successful Marketing Teams

When it comes to pulling together successful marketing teams, some the most important ingredients are finding the right talent and using data intelligently.

MarTech

Marketing Ops Tech Tips

Marketers who are getting the most out of their marketing ops tech systems are implementing systems that are easy to use, integrate with other systems in their organizations and make ongoing training a priority through creating a marketing operations center of excellence, according to recent data from Gleanster Research.

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Keys to Predictive Scoring Success

The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.