Chief Marketer Staff

• Agencies

  Travelocity Takes E-mail in House

  Travelocity saved so much money bringing its e-mail program in house that the online travel site plans an acquisition program this fall designed to add

• Letter to the Editor

  I was shocked and grieved to read about the death of Harry Quadracci in your July 31st DIRECT Newsline, but my sadness quickly turned to mortification

• MA Lawmakers OK Telemarketing DNC List Program

  Massachusetts has passed a bill authorizing the creation of a telemarketing do-not-call list program.

• Agencies

  Tucker Co-op Abandons Mail for Mall

  Co-op mailing pioneer Larry Tucker hasn’t gone near a mailbox this year and he doesn’t plan to. He’s holding off mailing his customary 50-million-piece

• Lillian Vernon, Metris to Debut Credit Card

  Lillian Vernon Corp. has signed an agreement with Metris Cos. to launch a co-branded credit card. Premiering this October, the Lillian Vernon MasterCard

• Agencies

  Put Your Creative Strategy in Writing

  Sometimes it seems as though virtually every product line has become a commodity. Catalogs arrive but, with too few exceptions, have little memorable

• Pen Pals

  Discovery Communications’ Animal Planet inked a multi-platform partnership with Sanford Pens’ Paper Mate for a back-to-school campaign. Through October,

• With Condiments

  H.J. Heinz Co. in June announced plans to revamp its portfolio and commit an additional $100 million to marketing this year in an effort to boost sales

• Agencies

  DIRECT listline

  NEW LISTS Business eBase The Business eBase, Harvest Marketing LLC and Direct Media Inc.’s opt-in e-mail database for B-to-B marketers, offers more than

• Agencies

  What Do Women Want? More Than This

  If I’ve said it once, I’ve said it a thousand timesand if I haven’t said it a thousand times, then by golly I will. In this new age of tandem advertising