Chief Marketer Staff

• TASK MASTERS

  Unilever’s promotion team seems partial to cruises. At first it was just sampling, stocking ship cabins with shampoo since cruise lines don’t. (People

• Agencies

  Your Life Story in Two Pages or Less

  Charlie Smythe was the vice president of marketing at a continuity club, running a $25 million operation. When the marketplace upset the fortunes of his

• Agencies

  CRM Remedy

  Everyone has some sort of malady be it real or imagined, life-threatening or frivolous that they wish there was a magic pill to cure. Even the pharmaceutical

• May the Best Brand Win

  IS THERE A BRAWNY MAN IN YOUR LIFE? Georgia-Pacific Corp. is betting that there is. When the Atlanta-based marketer acquired the Brawny paper-towel business

• Agencies

  List Rentals on the Upswing

  A new study from Victoria James Executive Search Inc. contains some good news for the list industry. More than half of the DMers surveyed said they had

• Agencies

  Travelocity Takes E-mail in House

  Travelocity saved so much money bringing its e-mail program in house that the online travel site plans an acquisition program this fall designed to add

• Lillian Vernon, Metris to Debut Credit Card

  Lillian Vernon Corp. has signed an agreement with Metris Cos. to launch a co-branded credit card. Premiering this October, the Lillian Vernon MasterCard

• DIRECT Listline

  Seabear Smokehouse Buyers Edith Roman Associates Inc. has won the management of this file of 10,163 last 6-month buyers from this food catalog. They are

• MA Lawmakers OK Telemarketing DNC List Program

  Massachusetts has passed a bill authorizing the creation of a telemarketing do-not-call list program.

• Dog Days

  August is traditionally a slow time of year, the season for vacations, beach reads, bike rides, corn on the cob, and the last long evenings before the