Chief Marketer Staff, Author at Chief Marketer

DIRECT Listline

Opt-in E-Mail Addresses From Shopnow.com Dunhill International List Co. is offering this new file of 11.5 million online shoppers. Selections: Age, sex,

Live from List Vision: Study Highlights List Industry’s Tough Times

Direct mail volume fell significantly during the last five years, and response rates decreased for many firms, according to a Direct Marketing Association study on the state of the list industry.

Live from List Vision: Three take Ron Davis Award

The Ron Davis Young Professional of the Year Award was bestowed Tuesday on three rising stars in the list business.

BigDates.com in Deal With Altura

BigDates.com, a marketer of an online system to help people remember and act on important dates, has entered into a cooperative agreement with online

Mail Stream: A Report on Incoming Direct Mail

BankFirst Freedom Bankcard Although the most conspicuous feature of the new Freedom Bankcard from BankFirst is a bald eagle in flight against the backdrop

Passavant to Keynote HVDMA September Luncheon

Pierre Passavant, an associate of the Direct Marketing Master’s Program at Mercy College, will be the keynote speaker at next month’s Hudson Valley Direct

J. Crew Names Ken Pilot CEO

J. Crew Group Inc. has named Ken Pilot as CEO effective Sept. 9. He replaces Mark Sarvary, who left the company in May. Pilot, 41, joins J. Crew from

DMA Asks for Respectful Marketing on Sept. 11

The Direct Marketing Association has suggested that its members refrain from conducting unsolicited telemarketing or e-mails campaigns on Sept. 11. And

Alan Drey Co. Inc. closed its doors last Friday after 52 years in the mailing list brokerage business. It had suffered a severe decline in revenue and continued operating losses, president Pat Patten said.

DraftWorldWide’s Rednor Moves to Parent IPG

Jordan H. Rednor, president and COO of DraftWorldwide, will take a position at Interpublic Group, Draft’s parent company. Details of the move, including