Chief Marketer Staff

• DIRECT Listline

  Miles Kimball Christmas Card Buyers All 273,606 consumers on this file have purchased personalized Christmas cards from Miles Kimball within the past

• USPS Negotiated Service Agreement Case Breaks New Ground

  When the U.S. Postal Service asked the Postal Rate Commission to endorse an innovative three-year experimental negotiated service agreement with Capital One Services Inc. it stepped onto new territory.

• Successories Trims Second Quarter Net Loss

  Successories Inc. cut its net loss from $2.8 million in second quarter 2001 to $2.3 million in second quarter 2002. In 2001 the company had an income

• Loose Cannon: Will DM Play on Main Street?

  I recently spoke with a vendor who wants to offer his company

• Meta tags are the RAVE!!

  In the wee hours of the morning on May 19, 2002, officials from the U.S. Food and Drug Administration and a handful of representatives from the Advanced

• Firms Settle Telemarketing Complaints With NY

  New York State has settled with 19 companies for more than $200,000 over telemarketing complaints filed by consumers registered with state’s do-not-call

• Defections, USPS Pact Help Boost FedEx 1Q Revenues

  FedEx Corp. said customer defections from other domestic and foreign document and parcel shippers and its strategic alliance with the U.S. Postal Service

• Worldata Debuts Purchasing Power File of Millions

  Worldata/WebConnect has introduced a new file, Purchasing Power, an assembly of 5.5 million American executives with buying power. The file includes CEOs,

• Personality Crisis

  Not all of Martha Stewart

• NY Life Kicks off $43 Million DR Print, TV Campaign

  New York Life Insurance Co. is launching a $43 million national television and direct-response print advertising campaign. It will mark the first time