Chief Marketer Staff

• Connie

  It took Terri Lynn McEntire three months to save up $75 to apply for a new credit card after she had emerged from personal bankruptcy protection. She

• DIRECT Hit

  If you are among the many people invited to a “broker breakfast” with Mo Moss on Tuesday, we urge you to skip it. It’s not that convicted felons have

• DMDNY Boasts More Sessions

  It took Terri Lynn McEntire three months to save up $75 to apply for a new credit card after she had emerged from personal bankruptcy protection. She never got the card. “I felt so violated,” she said.

• Soenen Promoted at FTD

  Floral marketer FTD Inc. has named Michael J. Soenen as president and chief operating officer. Previously, Soenen had served as president and CEO of FTD.com,

• Lieberman’s Tough Talk

  It took Terri Lynn McEntire three months to save up $75 to apply for a new credit card after she had emerged from personal bankruptcy protection. She

• Consumers Resent Poor Teleservice: Survey

  Consumers are so fed up with poor customer service by phone that 60% would stop doing with a business with a company that disappointed them. And 53% would

• DIRECT Listline

  VROOM Catalog Buyers These 70,064 consumers have purchased over $25 worth of rock and roll memorabilia from the VROOM catalog of licensed merchandise.

• Programmer’s Paradise Repurchases Stock

  Programmer’s Paradise Inc., a marketer of technical software and hardware repurchased over 1 million shares of company stock at an average price of $2.45

• DIRECT’s annual survey shows falloff in DM expenditures

  Last year, companies allocated just under 43% of their corporate marketing budget to direct marketing, a figure that fell to 38% this year. But going

• Dtomi in Stock Deal to Buy Network60

  Dtomi Inc., a development-stage company with a stock price of only 8 cents per share, will acquire Network60, LLC, a an online service firm, in a share exchange deal.