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Chief Marketer Staff

  • Programmer’s Paradise Repurchases Stock

    Programmer’s Paradise Inc., a marketer of technical software and hardware repurchased over 1 million shares of company stock at an average price of $2.45

  • SNL Alum Hosts Echo Awards

    Break out the tuxedo and dust off your tiara. Pants optional. The Echo Awards ceremony is tonight from 6:30-8 p.m. in the Esplanade Ballroom. Find it

  • Echo Awards

    It took Terri Lynn McEntire three months to save up $75 to apply for a new credit card after she had emerged from personal bankruptcy protection. She

  • Soenen Promoted at FTD

    Floral marketer FTD Inc. has named Michael J. Soenen as president and chief operating officer. Previously, Soenen had served as president and CEO of FTD.com,

  • DIRECT Hit

    It

  • Cell Phone Advances Add to Legal Confusion

    A technological advance expected next year could undo efforts to ban telemarketing calls to cell phones. It could also render moot a new wireless block

  • Consumers Resent Poor Teleservice: Survey

    Consumers are so fed up with poor customer service by phone that 60% would stop doing with a business with a company that disappointed them. And 53% would

  • InfoUSA to Acquire ClickAction

    InfoUSA will acquire ClickAction Inc., an email marketing products and services provider, for up to $4.1 million.

  • DIRECT’s annual survey shows falloff in DM expenditures

    Last year, companies allocated just under 43% of their corporate marketing budget to direct marketing, a figure that fell to 38% this year. But going

  • Dtomi in Stock Deal to Buy Network60

    Dtomi Inc., a development-stage company with a stock price of only 8 cents per share, will acquire Network60, LLC, a an online service firm, in a share exchange deal.