Chief Marketer Staff

• Sharper Image Trims Loss

  Sharper Image Corp. cut its third quarter net loss to just under $500,000 from $3.8 million a year ago. The cataloger/retailer also boosted revenue from

• Lands’ End Reveals Mystery Santa Claus

  The holiday Lands

• Hanover Direct Gets Listing Warning From American Stock Exchange

  Hanover Direct has been notified by the American Stock Exchange that it is in violation of a listing ruling by failing to show a net profit, or profit

• Letter to the Editor

  RE: DMA Hall of Fame Member Robert D. Kestenbaum Dies at 70, DIRECT Newsline, Nov. 18 I was so sad when I got a call telling me of Bob Kestenbaum’s passing.

• CoolSavings Hires Two

  CoolSavings Inc. has hired Charles M. Kingery as senior vice president of sales and Peter J. Leech as vice president of retail partnerships. Kingery

• CyberRep Eliminates Outbound Telemarketing Offerings

  Call center service provider CyberRep has eliminated outbound telemarketing as a service and has converted all of its 1700 seats to inbound sales. Its

• Daisytek Launches New Catalog Program for its Resellers

  Daisytek has sent out 25,000 copies of its newly launched “big book”

• DIRECT Listline

  American Drycleaner This file has been updated, and there are now 10,570 qualified subscribers to this industry publication geared toward owners and managers

• Letters to the Editor

  : So true, Richard! I have three teen daughters, and

• Live From AdTech: Good Web Site Writing Drives SEM Results

  Text on e-commerce sites should be written with search engine optimization in mind without sacrificing its marketing value, said a panelist at the AdTech