Chief Marketer Staff

• Daisytek Launches New Catalog Program for its Resellers

  Daisytek has sent out 25,000 copies of its newly launched “big book”

• DIRECT Listline

  American Drycleaner This file has been updated, and there are now 10,570 qualified subscribers to this industry publication geared toward owners and managers

• Traffix Reorganizes Top Management

  The president of Traffix Inc., Eric Aroesty, has resigned to pursue other opportunities. Andrew Stollman, the former chief operating officer, has been

• Sharper Image Trims Loss

  Sharper Image Corp. cut its third quarter net loss to just under $500,000 from $3.8 million a year ago. The cataloger/retailer also boosted revenue from

• Lands’ End Reveals Mystery Santa Claus

  The holiday Lands

• Letter to the Editor

  RE: DMA Hall of Fame Member Robert D. Kestenbaum Dies at 70, DIRECT Newsline, Nov. 18 I was so sad when I got a call telling me of Bob Kestenbaum’s passing.

• Hanover Direct Gets Listing Warning From American Stock Exchange

  Hanover Direct has been notified by the American Stock Exchange that it is in violation of a listing ruling by failing to show a net profit, or profit

• Victoria Secret’s Fashion Show Booed by Critics

  Victoria’s Secret was under fire this week from several groups upset by the sexy lingerie marketer’s fashion show, which aired last night on CBS. The Parents Television Council released a letter Tuesday to CBS asking the network to reconsider its decision to broadcast the show.

• Essence Liquidates Catalog

  (Catalog Age)–Magazine publisher Essence Communications Partners is in the final stages of liquidating its Essence by Mail catalog. The company, best

• NICK GETS WILD OVER ‘THORNBERRY’S’ PARTNERS

  Nickelodeon, New York City, has roped in $25 million in promotional support for “The Wild Thornberry’s Movie.” The Paramount Pictures-distributed, animated