Chief Marketer Staff
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Agencies
IKEA Puts Employees on the Road to Provide Home Makeovers
IKEA’s new yearlong campaign includes in-home makeovers with IKEA products, web videos and more.
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Social
3 Ways to Make Sure Your Brand Page is Hoppin’ on LinkedIn
Get some chatter going on your LinkedIn branded page with these three tips.
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Email
11 Tips for Building Your Email Marketing List
These 11 tips will help you build your email marketing list from the ground up.
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Big Spike in Marketing Technology Use by Progressive B2B Companies
B2B companies are employing marketing technology than ever. This report outlines what you need to know.
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Digital
Hotels.com Campaign is, Well Obvious
Hotels.com is sidelining subliminal marketing and going with the obvious with a new spokesperson named, “Captain Obvious.”
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Data & Analytics
Are Your Email Clickthrough Rates Legitimate?
Are you measuring the right click through rate to determine the success of your email marketing efforts?
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Mobile
4 Tips to Make Campaigns Work Across all Screens
Here’s what you need to know about making your campaigns work across all screens to maximize conversions.
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Who Should Control Marketing Tech?
Should CMOs or IT departments be controlling strategies and purchases when it comes to marketing tech solutions?
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Agencies
When Sprint’s Chairman Threatens to Fire its Agencies Hamsters Step in
Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.
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Agencies
Activities, Stats, Trends in Digital Marketing?—Infographic
This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization.
