Chief Marketer Staff

• Agencies

  SCION OF THE TIMES

  For the launch of the new Scion, carmaker Toyota has gone against the grain. The company has run no TV ads, salesmen at its dealerships do not speak to

• Agencies

  Columbia House Adds Member Services

  Columbia House members will be offered a range of new services thanks to a strategic agreement between that firm and Trilegiant Corp. Trilegiant’s membership

• Footwear Programs Just Do It

  Just when it seems every apparel marketer is kvetching about slim margins, shoe retailers are blowing out the doors with loyalty programs. The challenge

• Agencies

  Abandoned Calls

  Telemarketers are expecting the impending Federal Trade Commission telemarketing regulations, which will begin taking effect March 31, to cost a lot of

• hire power

  Peter Lund can safely walk the hallways at Clorox Co. now. The director of consumer promotions has been ducking managers for a few years as he leads a

• Acquisitions

  24/7 REAL MEDIA DUMPS STAKE IN IPROMOTIONS 24/7 Real Media, New York City, has sold all but a minority interest in iPromotions, Inc. to a group of private

• Agencies

  DRUG MONEY

  Supermarkets do it, pet stores do it, mass retailers everywhere do it. For winning over finicky customers, key tags the portable, scannable consumer discount

• SHOW ME THE MONEY AND MORE

  Michael Jordan never got extra points because his cross-court slam-dunk looked pretty. His game was strictly numbers driven: sink it and the score totes

• Agencies

  Free Shipping Keeps on Giving

  Free shipping is a technique that’s kept on giving for some online marketers even after the holiday season. That’s what Mondy Beller, the director of

• Under-promise, over-deliver

  Managing client projects is one of the most important parts of your business. Your profitability will live and die based on your firm’s ability to deliver