Chief Marketer Staff, Author at Chief Marketer

Live From Search Engines Strategies 2003: It’s About the ROI, Stupid

As keyword bid management consultants compete for clients, return on investment tools are becoming a differentiator for many companies.

HERSHEY, MRS. FIELDS PAY FTC FOR COPPA INFRACTIONS

The Federal Trade Commission last week settled separate charges against Hershey Foods Corp. and Mrs. Fields Cookies for violating the Children’s Online

Wientzen Promises to Improve Timing of DM Days

The Direct Marketing Association, the new owner of DM Days in New York, hopes to avoid the scheduling conflicts that have occasionally plagued the event.

Mailer Groups Hope CSRS Legislation Can Avert Rate Filing

Mailer groups are hopeful that Congress can pass legislation to resolve the U.S. Postal Service’s old pension obligations in time to avert a new rate

Letters to the Editor

I have known Andi for about 40 years and served on the Caples Awards committee for the first 15 years of its existence. She almost single-handedly

Mail Stream: A Report on Incoming Direct Mail

Golf Digest Players Club With a headline reading “Earn Free Golf, Play More and Pay Less!” the first mailing tracked from Golf Digest Players Club makes

DMA Said to Buy DMD Conference

The Direct Marketing Association has bought DMD Marketing Conference & Expo on Monday, sources said. Terms of the deal were not disclosed. Officials at

High Court Rules Against Victoria’s Secret

The U.S. Supreme Court has ruled that Victoria’s Secret failed to prove its trademark was harmed by a Kentucky store called “Victor’s Little Secret” that

Mail Stream: A Report on Incoming Direct Mail

Golf Digest magazine extends its brand by offering membership in the Golf Digest Players Club. Also, in this week’s Mail Stream, Value Express tries a loose-leaf promotion.

DMA Buys DMD Conference

The Direct Marketing Association bought the DMD Marketing Conference & Expo on Monday, DMD confirmed. Terms of the deal were not disclosed. “I think both