Chief Marketer Staff

• List and Database News

  Northeast Canine Companion This master file now features a variety of selections. The total file includes 92,542 subscribers to this monthly title, many

• FEDS BREAK UP COUPON FRAUD RING

  In one of the largest U.S. coupon schemes ever, federal law enforcement officials last week arrested 16 people suspected of participating in a clip-out

• HERSHEY, MRS. FIELDS PAY FTC FOR COPPA INFRACTIONS

  The Federal Trade Commission last week settled separate charges against Hershey Foods Corp. and Mrs. Fields Cookies for violating the Children’s Online

• Two Direct Staffers Promoted by Primedia

  Two long-time Direct staff members have moved into new roles. News editor Patricia Odell was named managing editor of Promo magazine by editor Kathleen

• Digital

  Live From Search Engines Strategies 2003: It’s About the ROI, Stupid

  As keyword bid management consultants compete for clients, return on investment tools are becoming a differentiator for many companies.

• Martha Stewart Posts Net Loss

  Martha Stewart Living Omnimedia Inc. reported a net loss of $2 million for the fourth quarter, off 134% from net income of $5.7 million the year before.

• Letters to the Editor

  I have known Andi for about 40 years and served on the Caples Awards committee for the first 15 years of its existence. She almost single-handedly

• Mail Stream: A Report on Incoming Direct Mail

  Golf Digest magazine extends its brand by offering membership in the Golf Digest Players Club. Also, in this week’s Mail Stream, Value Express tries a loose-leaf promotion.

• DMA Buys DMD Conference

  The Direct Marketing Association bought the DMD Marketing Conference & Expo on Monday, DMD confirmed. Terms of the deal were not disclosed. “I think both

• Mail Stream: A Report on Incoming Direct Mail

  Golf Digest Players Club With a headline reading “Earn Free Golf, Play More and Pay Less!” the first mailing tracked from Golf Digest Players Club makes