Chief Marketer Staff

• Data & Analytics

  Become Invulnerable

  As both media and audience segments become more fragmented, marketers have to work harder than ever to create and keep loyal customers. But the extra

• A Light Snac for Dumb Phones

  Smartphones get all the coverage, but about 82% of the mobile phones in use today are feature phones. They can connect to the Web with a data plan, but

• Super Bowl’s Broken Field

  In the run-up to Super Bowl XLIV, the marketing news is as much about which brands are not taking the field on Super Sunday. While ad prices dipped for

• Open Rates Rise: Epsilon

  E-mail marketers’ average click and open rates in the third quarter of 2009 edged up over the same period in 2008, according to a recent study by Epsilon.

• Engage Customers, Or Else

  AOL made an announcement recently about its enhanced whitelist (EWL) an internal list of low-spam-complaint mailers whose messages are delivered with

• Agencies

  Off the Meter

  When you hear the name Pitney Bowes, as a marketer, your mind might immediately go to the mailbox postage meters for big and small enterprises, direct

• Matchbacks Made Easy

  Both traditional retailers and pure-play online e-tailers use multiple channels to attract buyers and drive sales. For digital efforts that can be linked

• Measure E-mail Marketing Performance Against Business Goals

  While marketers tend to measure their e-mail programs using such basic metrics as clicks, opens and sometimes even conversions, one expert says most of

• Should You Wish Upon a Star?

  Tiger Woods has everyone talking about celebrity endorsements and how they can have a negative effect on your brand. But there’s a reason why athletes

• Late Night Brand Bungling

  IF YOU WANT TO SEE A GREAT EXAMPLE of how to completely ruin your brand positioning, turn your dial to NBC. Until the early 1990s, the Peacock Network