Chief Marketer Staff
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Social
Tweet of Katherine Heigl Gets Duane Reade in Hot Water
Duane Reade finds itself in court after posting a tweet that included a pic of actress Katherine Heigl.
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9 Ways the CMO Role Impacts Your Bottom Line
Does the CMO role positively or negatively affects a firm’s success and, if so, how? This article bares it all.
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Digital
Brand Experiences Drive Big-Time Results for Interactive Video
Statistics on interactive video completion rates, interaction rates, start rates and other interesting stuff to help you market more effectively.
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Content Marketing is NOT Advertising
This article offers tips on preparing and evaluating content marketing and yielding benefits.
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Data & Analytics
EMC Creates Centralized Global Database
When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks.
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Agencies
Optimizing Mobile Marketing Apps With Analytics
Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.
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Agencies
The ‘Principle of One’ in Branding
Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.
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Social
4 Tips to Cultivate an Active Social Media Community
Now’s the time to take some steps to get fans and followers of your brand’s social media channels more active.
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Mobile
Unilever Mobile Ad Compensates People in Asia with Free Airtime
Unilever, Microsoft and Google are using a startup’s mobile platform in Asia that exchanges marketing promotions with free airtime for users.
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Social
Posting a Video on YouTube? 4 Steps to SEO it.
Posting video on YouTube can bring some real life to your brand, but don’t forget to SEO it. Here’s 4 steps.
