Chief Marketer Staff, Author at Chief Marketer

Now’s the time to take some steps to get fans and followers of your brand’s social media channels more active.

Unilever, Microsoft and Google are using a startup’s mobile platform in Asia that exchanges marketing promotions with free airtime for users.

Social

Posting video on YouTube can bring some real life to your brand, but don’t forget to SEO it. Here’s 4 steps.

Forbes has just released this list of the 15 highest paid marketing executives.

This survey from VentureBeat share the major concerns CMOs have about marketing automation.

Penton has launched its new SmartReach division, featuring a database of 16 million B2B records representing 7.8 million unique businesses.

Data analysis of social sentiment isn’t perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.

Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.

The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.

Why DataMentors says Big Data isn’t just for big businesses.