Chief Marketer Staff

• Versatility Adds Value

  Fulfillment spending rose 13.5 percent to $3.6 billion in 2002, according to PROMO estimates based on industry sources. The industry took a 15 percent

• List and Database News

  NHD Ham Radio Operators McCarthy Media Group Inc. has taken over the management of this file of 111,425 license-holders who operate and often build their

• Agencies

  Holidays of Our Very Own

  This past Presidents’ Day, a blizzard covered the Northeast with more than a foot and a half of snow, playing havoc with consumers’ ability to shop. I

• Zilo Brings The Future On-Campus

  This fall, college marketing agency Zilo Networks and the Institute for Global Futures will launch FutureLab: The Innovative Expo,” a “world’s fair” type

• Agencies

  News briefs from Directmag.com

  March 11, 2003 President Bush signed legislation creating a national do-not-call registry. The bill allows the FTC to collect fees from telemarketers

• Agencies

  Swiss Clinique More Terrifique Than It Appears

  OK, Maven, I can hear my readers saying, When are you going to give us a short-copy makeover? The answer is, somedaybut not yet. When I see an advertiser

• Chasing Jaime

  It’s ironic, really, that Chase Manhattan’s tagline is: The right relationship is everything. It seems Chase wants to strike up a relationship with my

• Major Events

  Event Marketing – Total SPent in 2002: $132.3 billion

• SITE Unseen

  Travel budgets across most corporations have taken a beating but the Chicago-based Society of Incentive & Travel Executives (SITE) had some exceptional

• Agencies

  Personal Press

  Direct marketers are using digital and online-based techniques to target their audiences more precisely and affordably than before. But many are opting