Chief Marketer Staff, Author at Chief Marketer

Geotagging Helps Genghis Grill Engage Diners Via Instagram

Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.

Social

3 Strategies to Harness the Power of Personal Branding

Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand.

Agencies

Honey Maid Responds to Anti-gay Comments: Video

Honey Maid responded to critics of its ad with a video showing way more people liked it than didn’t.

Social

Tweet of Katherine Heigl Gets Duane Reade in Hot Water

Duane Reade finds itself in court after posting a tweet that included a pic of actress Katherine Heigl.

9 Ways the CMO Role Impacts Your Bottom Line

Does the CMO role positively or negatively affects a firm’s success and, if so, how? This article bares it all.

Digital

Brand Experiences Drive Big-Time Results for Interactive Video

Statistics on interactive video completion rates, interaction rates, start rates and other interesting stuff to help you market more effectively.

Content Marketing is NOT Advertising

This article offers tips on preparing and evaluating content marketing and yielding benefits.

Data & Analytics

EMC Creates Centralized Global Database

When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks.

Agencies

Optimizing Mobile Marketing Apps With Analytics

Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.

Agencies

The ‘Principle of One’ in Branding

Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.