Chief Marketer Staff

• Schein Agrees to Buy Colonial Surgical

  (Catalog Age) Medical, dental and veterinary supplies cataloger Henry Schein has agreed to buy Los Angeles-based Colonial Surgical. Terms of the cash

• Live From DMDNY: Web Marketing Helps Lysol Clean Up

  Reckitt Benckiser Inc. is successfully using a combination of Web marketing and offline media to build market share for its Lysol cleaning products line.

• Roark Capital Acquires Money Mailer

  Atlanta-based private equity firm Roark Capital Group has acquired direct mail co-op marketer Money Mailer LLC. Neal Aronson, founder and managing partner

• Live from ACC: So Far, So Good, Say Catalogers

  (Catalog Age) Behind the parties and the networking, the business of the Annual Catalog Conference is business. With that in mind, Catalog Age queried

• Live from ACC: A Sharper Keynote Address

  (Catalog Age) Cataloger/retailer The Sharper Image expects to exceed $600 million in annual sales this year — a double-digit sales increase over last

• Short Cuts

  The Reader

• Mail Stream: A Report on Incoming Direct Mail

  The recently launched Bebe Sport catalog is an offshoot of the original Bebe brand. The new 22-page Sport title has a chic and swanky feel to it, with its heavy-stock paper and beautiful models.

• Delia’s Reports Hikes in Both Revenue and Loss

  Delia’s Corp. reported a sales gain—and a higher net loss—for its first quarter. The multi-channel retailer, which targets teenage girls and young women,

• Live From DMDNY: Woodward Portrays the Presidents

  Watergate journalist Bob Woodward regaled the crowd on Tuesday at the Direct Marketing Days in New York luncheon, not with reminiscences of his role in

• Live From DMDNY: T-Mobile’s Multi-Channel Campaign Lifts Response

  T-Mobile enjoyed a 15% lift over previous single-channel campaigns when it conducted a multi-channel effort through America Online Inc. The goal of the