Chief Marketer Staff

• Live from ACC: A Sharper Keynote Address

  (Catalog Age) Cataloger/retailer The Sharper Image expects to exceed $600 million in annual sales this year — a double-digit sales increase over last

• List and Database News

  Organa-3000 Diet Product Buyers List Counselors Inc. has updated the counts on this list of 25,400 weight loss product buyers, who paid an average of

• Live from DMDNY: The Segmentation of Shelby Lynne

  Music fans may not have heard of Shelby Lynne before she took the Grammy for best new artist in 2001 — unless they were married women with children who

• Live from DMDNY: Insert Marketing Tips

  A publishing executive warned DMers yesterday that it takes work to make package inserts and statement stuffers pay out. Michael Feldstein, director of

• FTC Reports to Congress on FCRA

  Any harsh new revisions to the Fair Credit Reporting Act will not be coming from the Federal Trade Commission. That

• ValueClick Acquires Search123

  ValueClick, Inc. has acquired Search123.com Inc., a privately-held pay-per-click search engine company based in Agoura Hills, CA. Under terms of the agreement,

• Schein Agrees to Buy Colonial Surgical

  (Catalog Age) Medical, dental and veterinary supplies cataloger Henry Schein has agreed to buy Los Angeles-based Colonial Surgical. Terms of the cash

• Live From DMDNY: T-Mobile’s Multi-Channel Campaign Lifts Response

  T-Mobile enjoyed a 15% lift over previous single-channel campaigns when it conducted a multi-channel effort through America Online Inc. The goal of the

• Delia’s Reports Hikes in Both Revenue and Loss

  Delia’s Corp. reported a sales gain—and a higher net loss—for its first quarter. The multi-channel retailer, which targets teenage girls and young women,

• Live From DMDNY: Web Marketing Helps Lysol Clean Up

  Reckitt Benckiser Inc. is successfully using a combination of Web marketing and offline media to build market share for its Lysol cleaning products line.