Chief Marketer Staff

• Campbell’s Family Tradition

  History shows that America’s first Thanksgiving was held in 1621. We actually know what they served at that first dinner, and let me tell you, the menu

• States Scrutinize Gift Certificates

  Retailers will sell $42 billion to $45 billion in gift certificates and cards this year, many through national promotions, according to Boston-based consulting

• Agencies

  The Most Dangerous Profession

  Money magazine recently published an article on the most dangerous jobs in America. Direct marketer must be number 11, ’cause it wasn’t listed among the

• Agencies

  Free Performs Well in E-mail: Study

  Doing an e-mail campaign? Putting the word along with the offer in a subject line is a definite plus, no matter what you’ve heard. E-Post Direct discovered

• Agencies

  C-Store Morph

  Everyone is selling convenience these days. That means new competition for traditional convenience stores, and new opportunities for packaged goods marketers.

• In for the Long Haul

  There was a time when promotion was the short-term tactic marketers drew upon to push the sales needle that extra bit needed to hit a quarterly or annual

• The Kindness of Strangers

  There’s nothing like a second chance especially at the hands of strangers. Imagine an SUV full of hipsters running into your living room, right now, and

• Agencies

  Visible Means of Support

  In May, Victoria’s Secret began a mailing to existing customers for one of its house-line bras. The company based its marketing decision on an earlier,

• Agencies

  letters to the editor

  OUT WITH THE OLD What kind of advertising do you get when an old-school direct marketer critiques a current ad? Well, you get old-school advertising.

• All That Pizazz

  Keynoter Paul Higham says retailers and manufacturers have opposite views of retail marketing. Higham, retired CMO for Wal-Mart Stores and now principal