Chief Marketer Staff

• Agencies

  DMA May Sue Over CA Spam Law

  The Direct Marketing Association is considering a legal challenge to the new California spam law, SB-186, by state Sen. Kevin Murray (D-Culver City).

• Agencies

  Bananas at 29 Cents a Pound

  You’ve heard the ancient anecdote. A woman confronts a supermarket manager: Your bananas are 59 cents a pound. Yes, madam? Well, at the store across the

• In for the Long Haul

  There was a time when promotion was the short-term tactic marketers drew upon to push the sales needle that extra bit needed to hit a quarterly or annual

• The Kindness of Strangers

  There’s nothing like a second chance especially at the hands of strangers. Imagine an SUV full of hipsters running into your living room, right now, and

• Agencies

  DMers Assess Iraq War Damage

  The war in Iraq may be over, but direct marketers are still reviewing the damage. A report from the Direct Marketing Association showed that DMers suffered

• Agencies

  Kraft Cooks Up a Conversation

  Kraft Foods Inc. is using a series of e-mail newsletters to create a dialogue with customers and get them thinking about cooking. The packaged goods conglomerate

• All That Pizazz

  Keynoter Paul Higham says retailers and manufacturers have opposite views of retail marketing. Higham, retired CMO for Wal-Mart Stores and now principal

• Agencies

  Prospecting Powwow

  Besieged by anti-spam laws and rising consumer mistrust, e-mail marketers and list professionals say that despite it all, prospecting isn’t dead. Several

• Agency Moves

  Dallas-based hawkeye|FFWD named Kate Shema creative director. Also, Kelly Ash joined as account executive and David Anders as account director. Jeff Webster

• States Scrutinize Gift Certificates

  Retailers will sell $42 billion to $45 billion in gift certificates and cards this year, many through national promotions, according to Boston-based consulting