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Chief Marketer Staff

  • Prompting the Purchase

    Over the past 10 years IMI International has quizzed consumers on factors that get them to lay down the cash to make a purchase. We completed the latest

  • Loose Cannon: Throwing The Book at Ma Bell

    Greetings, brethren. Please take your seats, and remember to turn your cell phones and pagers to the

  • W.A. Wilde Names Aveni COO

    W.A. Wilde Co., a direct marketing services provider, has named Tony Aveni as its new COO. Aveni has been president of several divisions at Harte Hanks

  • Post Offices Closed When Anthrax Found

    Eleven post offices remained closed this morning in Washington, D.C. after a routine air sample tested positive for anthrax, news reports said. The air

  • Post Offices Closed When Anthrax Found

    Eleven post offices remained closed Friday in Washington, D.C. after a routine air sample tested positive for anthrax. The air sample showed less than

  • UPS to Test Cheap, No-Frills Service

    United Parcel Service will test a no-frills, low-cost service for selected direct marketers starting this month, UPS said. UPS Basic is designed to attract

  • UPS to Test Cheap, No-Frills Service

    United Parcel Service will test a no-frills, low-cost service for selected direct marketers starting this month, UPS said. UPS Basic is designed to attract

  • Agency Auctions Super Bowl Ad on eBay

    Charlotte, NC-based Boone/Oakley is claiming to be the first ad agency to market a complete creative package for auction on eBay. Bidding ends Nov. 14,

  • Ranking Democrats Blast USPS on NP Cooperative Rule

    At least one mailer group hopes Congressional opposition to the U.S. Postal Service’s nonprofit cooperative mailing rules will help derail their implementation

  • Barnes & Noble Wants to Buy Back Web Store

    Barnes & Noble Inc. has offered to buy back the public shares of Barnes & Noble.com Inc. for $115 million. A committee of independent directors will evaluate