Chief Marketer Staff

• DMA Asks FCC to Hold Off on Wireless Rule

  The Direct Marketing Association, fearful that some of its members are headed for legal problems, has asked the Federal Communication Commission to hold

• News Briefs

  CLEAR CHANNEL ENTERTAINMENT: New York City, promoted Ginger Kraus and Jill Vogel to VPs-national sales and marketing in New York City and Washington,

• Lubka Joins Shop at Home

  Shop at Home Network has named Michael S. Lubka executive vice president and chief merchandising officer. Lubka joined Shop at Home from Neiman Marcus

• Gift Cards Gain in Popularity: Study

  Some 45% of the U.S. adult population, or 97 million people, purchased a gift card over the last 12 months, compared to just 23% in a similar survey conducted

• Live from ECMOD: “Hot” a Hot Word No More

  (Catalog Age) “Too often we don’t create messages, we excrete them,” declared legendary copywriter and Direct columnist Herschell Gordon Lewis during

• Spiegel Seeking To Sell Eddie Bauer HQ

  (Catalog Age) Spiegel Group has filed a motion with the United States Bankruptcy Court for the Southern District of New York to hire a real estate broker

• After a Long Stretch, Cotton, Inc. Switches Ad Agencies

  After a 31-year run with Ogilvy & Mather, Cotton, Inc. has selected DDB Worldwide as its new advertising agency after a three-month review. Spending will

• Loyalty Programs Suffer from Spam Shyness: Survey

  Consumers won’t give their e-mail address for loyalty marketing programs because they’re afraid it’ll trigger spam. That’s the conclusion of a recent

• List and Database News

  Off-Road Adventures Magazine home Improvement Enthusiasts Information on these active subscribers has been overlaid with demographic and lifestyle information

• Live from ECMOD: The Power of Nine

  (Catalog Age) Want an easy way to boost sales? Try increasing the price of products so that they end in the number “9.” According to a study presented