Chief Marketer Staff
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House to Vote on Anti-Spam Bill Today
A federal anti-spam bill is becoming reality. The House of Representatives is voting this afternoon on a compromise bill. The legislation mirrors Can-Spam,
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Coca-Cola Puts out Guidelines for School Partnerships
It’s no secret that lots of parents, and government officials, don’t want carbonated soft drinks sold in their children’s schools and that they think
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Spiegel Seeking To Sell Eddie Bauer HQ
(Catalog Age) Spiegel Group has filed a motion with the United States Bankruptcy Court for the Southern District of New York to hire a real estate broker
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LG Mobile Launches Campaign for Sports Championships
LG Mobile Phones began a five-year marketing campaign supporting its LG Action Sports Championships, with more than $650,000 in prize money to be awarded.
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Live from ECMOD: The Power of Nine
(Catalog Age) Want an easy way to boost sales? Try increasing the price of products so that they end in the number “9.” According to a study presented
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News Briefs
CLEAR CHANNEL ENTERTAINMENT: New York City, promoted Ginger Kraus and Jill Vogel to VPs-national sales and marketing in New York City and Washington,
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DMA Asks FCC to Hold Off on Wireless Rule
The Direct Marketing Association, fearful that some of its members are headed for legal problems, has asked the Federal Communication Commission to hold
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Direct Marketing Merger and Acquisition Activity on Rise: Report
Several large consolidations drove a 127% increase in direct marketing merger and acquisition activity during the third quarter, according to a new report
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Direct Marketing Merger and Acquisition Activity on Rise: Report
Several large consolidations drove a 127% increase in direct marketing merger and acquisition activity during the third quarter, according to a new report
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Gift Cards Gain in Popularity: Study
Some 45% of the U.S. adult population, or 97 million people, purchased a gift card over the last 12 months, compared to just 23% in a similar survey conducted