Chief Marketer Staff

• McDonald’s Issues Consumer Advisory on Play-Doh Toy

  McDonald’s Corp. alerted retailers and consumers last week to remove Hasbro, Inc.’s Play-Doh McNugget Mini-tool from their shelves. The product meets

• Rolling Stone and Rhino Promote Top 500 Albums

  The editors of Rolling Stone magazine have compiled their list of the 500 greatest albums ever recorded, and all 500 will be available for purchase at

• Mail Stream: A Report on Incoming Direct Mail

  Handgun manufacturer Smith & Wesson has launched a new catalog of female-oriented merchandise including bedding and homeware.

• DC Metro May Add Ads

  Washington, DC Metro plans to sell ad space on subway trains and tunnels in an about-face on its long-time clean-station policy. Metro will put ad wraps

• Short Cuts

  Ray Grace, formerly president of Creative Direct Response Inc., will step into the role of chairman of the board. Geoff Peters, who had been executive

• Acxiom’s Paul M. Williams Dies in Car Crash

  Paul M. Williams, a sales leader at Acxiom Corp., was killed in a car crash Sunday afternoon. Williams was 56. According to published reports, Williams

• Federal Spam Bill Heads for President’s Desk

  Direct marketers breathed a sigh of relief over dinner Tuesday night. The U.S. Senate pushed through by unanimous consent the anti-spam legislation that

• List and Database News

  Handsome Rewards

• Toy Sites Fuel Initial Online Holiday Spending Burst: Study

  Toy and video game Web sites saw 99% growth jumps in the last two weeks – the start of the holiday shopping season – according to Nielsen//NetRatings,

• E-Mail Effectiveness Up: Study

  E-mail campaigns are being delivered with greater efficiency, and a greater percentage of recipients are opening them, according to a study from Bigfoot