Chief Marketer Staff

• Simon Launches Holiday Sweeps

  Simon Property Group is holding a holiday promotion beginning Nov. 28. The campaign, based on the theme “Thank you very much,” will be featured at 156

• Shapiro Opens Shop Dec. 1

  Former Momentum North America CEO Mark Shapiro opens shop Dec. 1 in St. Louis with a handful of staffers and promises of business from auto, entertainment,

• Senate to Vote on Spam Bill

  The U.S. Senate was still expected Monday night to vote on a federal anti-spam bill that was passed by the House on Saturday. But at press time, the vote

• Burger King On-Base Campaign Targets U.S. Military

  Burger King kicked-off the “Get With The Spirit, Soldier” holiday marketing campaign last week for the Army and Air Force Exchange Service’s network of

• Letters to the Editor

  : We here in the Windy City are honored and impressed by your reference

• McDonald’s Issues Consumer Advisory on Play-Doh Toy

  McDonald’s Corp. alerted retailers and consumers last week to remove Hasbro, Inc.’s Play-Doh McNugget Mini-tool from their shelves. The product meets

• Rolling Stone and Rhino Promote Top 500 Albums

  The editors of Rolling Stone magazine have compiled their list of the 500 greatest albums ever recorded, and all 500 will be available for purchase at

• To Our Readers

  Direct Newsline will not publish a Friday edition. Our next regular issue will come out Monday, Dec. 1. We wish our readers a safe, happy and healthy

• Wunderman Names Wolfgang Haf CEO, Wunderman Europe

  Wolfgang Haf has been tapped to serve as CEO of Wunderman, Central Europe, a newly created position. The office will unify Wunderman

• Short Cuts

  Global Card Inc., a subsidiary of Victory Capital Holdings Corp., has signed a marketing agreement with Rex Enterprises of Los Angeles. Rex Enterprises