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Chief Marketer Staff

  • Monster.com Gets $125 Million Birthday Campaign

    Monster Worldwide celebrates the 10th anniversary of its job search Web site with a yearlong $125 million advertising and promo campaign with a strong

  • Geico to Open Operations Center in Buffalo

    Geico has announced plans to open a 250,000-square-foot in Buffalo, NY. The new center, which should open during the second quarter of 2004, will house

  • Online Spending Hits $3 Billion in December’s Second Week

    Online shoppers spent $2.95 billion during the second week of December, a 48% increase from last year’s level. The week’s spending brought total online

  • List and Database News

    Fingerhut Enhanced Master File The 1.6 million consumes on this file have made a purchase from Fingerhut within the last 12 months. The file, which is

  • Note to Our Readers

    Direct Newsline will not be published on Thursday, Dec. 25 or Friday, Dec. 26. The next edition of Direct Newsline will appear on Monday, Dec. 29. The

  • Letters to the Editor

    Q: How many print reporters

  • Lycos Europe, Overture Sign Cooperation Agreement: Reports

    Lycos Europe NV and Overture Services, a subsidiary of Yahoo! have inked a long-term agreement under which Lycos will feature Overture’s sponsored links

  • Note to Our Readers

    Direct Newsline will not be published on Thursday, Dec. 25 or Friday, Dec. 26. The next edition of Direct Newsline will appear on Monday, Dec. 29. The

  • Note to Our Readers

    Direct Newsline will not be published on Thursday, Dec. 25 or Friday, Dec. 26. The next edition of Direct Newsline will appear on Monday, Dec. 29. The

  • Red Lobster Blames Sales Slump on Marketing

    Des Moines, IA-based Darden Restaurants, Inc. blamed much of the recent sales slump at its Red Lobster chain on the brand’s marketing. Promotional offerings