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Chief Marketer Staff

  • Procter & Gamble Ties 20 Brands to Survivor

    Procter & Gamble Co. will tie 20 of its brands to CBS’ Survivor in 2004, with product placement and content integration as well as ads. P&G’s media-buying

  • Wal-Mart Enters the World of Music Downloads

    Wal-Mart stores announced last week that it will begin testing digital music downloads on its Web site, www.walmart.com, selling songs for 88 cents each.

  • Warner Bros. Touts Torque

    Warner Bros. goes online and on the street to promote Torque, its upcoming motorcycle action movie starring Ice Cube. UGO Networks offers a version of

  • Primus Knowledge Acquires Amacis

    Primus Knowledge Solutions, Inc., has purchased all the stock of Amacis Group Ltd., an electronic commerce management firm based in Belfast, Ireland.

  • Monster.com Gets $125 Million Birthday Campaign

    Monster Worldwide celebrates the 10th anniversary of its job search Web site with a yearlong $125 million advertising and promo campaign with a strong

  • Geico to Open Operations Center in Buffalo

    Geico has announced plans to open a 250,000-square-foot in Buffalo, NY. The new center, which should open during the second quarter of 2004, will house

  • List and Database News

    Fingerhut Enhanced Master File The 1.6 million consumes on this file have made a purchase from Fingerhut within the last 12 months. The file, which is

  • Merkle Names Charchaflian VP of Client Management Services

    Merkle Direct Marketing Inc., Lanham, MD, has tapped Pierre Charchaflian to be its vice president of client management services, a newly created position.

  • Note to Our Readers

    Direct Newsline will not be published on Thursday, Dec. 25 or Friday, Dec. 26. The next edition of Direct Newsline will appear on Monday, Dec. 29. The

  • Churchill Downs Hires CRM Executive

    Churchill Downs Inc. has hired Atique Shah to be its vice president of CRM and technology solutions. Shah