Chief Marketer Staff, Author at Chief Marketer

Social

Change Consumer Behavior with Social Peer Pressure

Marketers are finding ways to use social peer pressure as a marketing tool to move consumers to action.

Social

Separating Social Media Fact from Fiction: Slide Show

Sparks & Honey offers a slide show and a simple way to untangle social media fact from fiction.

Mobile

3 Steps to App Marketing

Learn how to make sure your app marketing campaign gets downloaded and not dismissed.

Agencies

4 Secrets to Drive In-Store Traffic and Sales with Mobile

Here are 4 mobile tactics retailers can use to bring consumers into a brick and mortar store.

Digital

Marketing Challenges for Political Marketers

Political marketers today must rely on a variety of marketing media to reach voters.

Agencies

CRM Is Profitable; Valued at $20.4 Million

About 41% of total CRM software last year was driven by organizations that were looking to replace legacy systems or provide alternative, complementary functionality.

Social

Brands Jump $1 Million Hurdle to Test Ads on Facebook: Video

This video interview takes us through the news that a handful of mega brands are shelling out $1 million to post ads on Facebook.

Agencies

Full Agenda Announced for B2B LeadsCon Summit 2014

The B2B Leadscon Summit Full Agenda is now available here. This event gives you the opportunity to hear from the B2B Lead Generation experts and learn the latest tactics of B2B marketing on: B2B Customer Acquisition Lead Nurturing From Good to Great with Lead Conversion Why Customer Retention is Key How to Drive Revenue with […]

Q&A with Data and Analytics Expert Dean Abbott

CM talks the evolution of big data and predictive analytics, how technology has evolved to bring the benefits to more marketers and where the space is heading in the future with data scientist Dean Abbott.

Agencies

Retailers Look to Merge Brick and Online Shopping Experiences

(eMarketer) US retail ecommerce will continue its rapid growth, with sales reaching $304.1 billion in 2014, according to a new eMarketer report. The ubiquity of Internet access is spurring a convergence between online and offline shopping, and retailers are moving to break down silos to create single shopping experiences for their customers.