Chief Marketer Staff
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Social
Brands Jump $1 Million Hurdle to Test Ads on Facebook: Video
This video interview takes us through the news that a handful of mega brands are shelling out $1 million to post ads on Facebook.
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Agencies
Full Agenda Announced for B2B LeadsCon Summit 2014
The B2B Leadscon Summit Full Agenda is now available here. This event gives you the opportunity to hear from the B2B Lead Generation experts and learn the latest tactics of B2B marketing on: B2B Customer Acquisition Lead Nurturing From Good to Great with Lead Conversion Why Customer Retention is Key How to Drive Revenue with […]
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Q&A with Data and Analytics Expert Dean Abbott
CM talks the evolution of big data and predictive analytics, how technology has evolved to bring the benefits to more marketers and where the space is heading in the future with data scientist Dean Abbott.
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Agencies
Retailers Look to Merge Brick and Online Shopping Experiences
(eMarketer) US retail ecommerce will continue its rapid growth, with sales reaching $304.1 billion in 2014, according to a new eMarketer report. The ubiquity of Internet access is spurring a convergence between online and offline shopping, and retailers are moving to break down silos to create single shopping experiences for their customers.
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Agencies
Are you in? Vine’s New Search Functionality
The biggest opportunity for marketers with the new Vine update is the added search functionality.
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Justin Timberlake +Sauza Tequila=Sales
Justin Timberlake loves tequila, so much so that he worked with Beam to name, brand and market a new tequila Sauza 901.
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3 Ways to Avoid Wasting Your Marketing Budget
Three ways marketers can avoid flushing their marketing budget down the drain.
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Data & Analytics
How Kraft, Heineken and the President Are Reaching Millennials
If you don’t learn how and where to reach Millennials, be prepared to lose their business.
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Agencies
How a Tactile Complement Can Strengthen Digital Campaigns
Adding tactile marketing to your existing digital strategies is a proven strategy to increase the overall effectiveness of your marketing investment
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Agencies
The Difference Between Exclusive and Shared Lead Models
Most lead generation companies offer both shared and exclusive leads, although shared leads are more common.
