A 3 Step Brand Architecture Checkup
Beginning a brand architecture program often results in sighs and groans from brands. Keep it simple. To kick-start your process, here’s three simple steps.
Articles by Chief Marketer Staff
What the Internet of Things Means for Today’s CMO
Just take a trip to Home Depot and how the Internet of Things is impacting our life at home. But what does it mean to marketing.
Top 3 Tips for Optimizing Your Marketing Strategy
How can you make sure your marketing strategy is paying off and driving new business?
Maximizing Live Experiences To Build Brands
Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices.
Is an Affiliate Program Right for You?
If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue
Building ROI with Original Video Content
With the myriad of content choices and outlets now available to widespread audiences, a chief differentiator for publishers going forward will be the delivery of original, exclusive video content across their platforms.
User Retention and Engagement is Key For Mobile Apps
Users are up to their necks in mobile apps, and many are deleted quickly. How can you increase engagement and retention?
Taking Ownership of the Customer Journey to Improve B2B Sales
Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don't convert.
Using Data and Music To Build Brand
Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.
Solving the Customer Data Puzzle
To get the full picture, your marketing and analytics teams may have to manually collect and integrate customer data using a number of tools.
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