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Chief Marketer Staff

  • Agencies

    TGI Friday’s Takes Customer Feedback Seriously

    TGI Friday’s is leveraging relationships formed through its loyalty program and using that data, as well as feedback from customers, to inform everything from marketing campaigns and rewards programs to menu items.

  • Agencies

    3 Ways to Market on Facebook

    Here are three ways marketers can use Facebook to reach more consumers.

  • Agencies

    Database Tech & Facebook Custom Audiences

    Customer database technologies are coming together with the power of Facebook Custom Audiences allow marketers to take first party data and match to people on the social network, providing them with more personalized ways to connect with consumers.

  • Data & Analytics

    Webinar: Data-Driven B2C Strategy

    This upcoming Chief Marketer webinar will focus on new data-driven strategies are providing marketers with new opportunities to bridge the digital and physical worlds.

  • Agencies

    Four Steps to Brand Success for Social Good

    Investing in strategic marketing and branding can have on an major impact on an organization’s brand success for social good.

  • Data & Analytics

    Inside Ancestry.com’s Marketing Infrastructure Group

    Ancestry.com has tons of user data from its 2.7 million subscribers, and it created a new Marketing Infrastructure group within its organization to handle it all, with team members who have the IT expertise, marketing skills and analytics know-how to work closely with all of those individual groups.

  • MarTech

    Getting the Most From ROI Dashboard Tech

    There are some challenges and potential missteps that marketing teams need to be aware of when leveraging new ROI dashboard tech solutions.

  • Agencies

    Get Creative With Marketing Tech

    Technology and data are creating new forms of storytelling, and marketing teams that find the most creative ways to leverage these tools are often the most successful. Finding ways to invest in creativity is a challenge marketers will be facing moving forward, according to Gerry Murray, research manager with IDC’s CMO Advisory Service.

  • Agencies

    Marketing Technologists Defined

    SapientNitro recently released a study of marketing technologists’ skills, career paths, attitudes and behaviors, and the results shed some light on this new group of marketing tech specialists.

  • Agencies

    Q&A With Progress Software CMO Melissa Puls

    Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.