Chief Marketer Staff, Author at Chief Marketer

Getting the Most From ROI Dashboard Tech

There are some challenges and potential missteps that marketing teams need to be aware of when leveraging new ROI dashboard tech solutions.

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Get Creative With Marketing Tech

Technology and data are creating new forms of storytelling, and marketing teams that find the most creative ways to leverage these tools are often the most successful. Finding ways to invest in creativity is a challenge marketers will be facing moving forward, according to Gerry Murray, research manager with IDC’s CMO Advisory Service.

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Marketing Technologists Defined

SapientNitro recently released a study of marketing technologists’ skills, career paths, attitudes and behaviors, and the results shed some light on this new group of marketing tech specialists.

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Q&A With Progress Software CMO Melissa Puls

Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.

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IBM Report: Brands Must Get to Know Consumers Better

Consumer demand for personalized buying experiences across all channels is at an all-time high, but a new IBM/Econsultancy study shows that there’s a big disconnect between how well brands think they are marketing and how customers actually feel.

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Creating a Marketing Tech Blueprint

Managing complex marketing technology deployments can be a challenge, and it’s up to marketing and IT departments to come together to create a tech blueprint that will allow marketers to handle campaigns and customer relationships.

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Use Tech to Get Customer-Obsessed

Marketers are facing a wave of digital innovation at an unprecedented level, and it’s up to marketing teams to leverage this emerging technology to create a completely customer-focused enterprise.

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March Madness Round-Up: Buffalo Wild Wings, Penske Truck Campaigns

On the court, the NCAA’s Sweet 16 are set to battle it out this weekend to advance to the next round of the big basketball tournament. Off the court, marketers have a case of March Madness of their own, and Chief Marketer is here to highlight some of the best campaigns and insights related to the NCAA Tournament.

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Making the Most of March Madness

The 2015 NCAA Basketball Tournament is in full swing, but off the court March Madness continues to grow as a platform for marketers looking to get their message across to the event’s enormous audience.

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Persona-Driven Marketing Success

Understanding who customers are and where they are looking for and accessing information is critical, and persona-driven marketing tactics can help direct messages to the right people at the right time.