Chief Marketer Staff, Author at Chief Marketer

Maximizing Live Experiences To Build Brands

Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices.

Data & Analytics

The Marketing Analytics Challenge Comes From Within

A whopping 45% of marketers either don’t evaluate the accuracy of their analytics, or have no clue if their company tracks these numbers, according to a new report.

Agencies

Millenials Are the Mobile-First Generation

A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.

Agencies

Q&A: Gamut’s Allgood on Big Data, ROI and Brand Launches

Chief Marketer recently talked with Rachel Allgood, ‎senior vice president of marketing and consumer insights at Gamut, a Cox Media company, about the launch of the brand last fall.

Agencies

Q&A: Toni White of Synchrony Financial on Branding and More

Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.

Agencies

Drizly Uses Personalization to Target Alcohol Buyers

Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.

Agencies

A Lesson in Sampling Best Practices

With more and more sampling partners and events available than ever before, smart marketers should develop a scorecard for evaluating their partners and opportunities.

Agencies

5 Essentials for Sampling Success

Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here’s 5 strategies for sampling success.

Agencies

5 Tips to Hit it Off with Consumers On Social Media

When a consumer reaches out to a brand through a social media channel, what’s the best way for the company to respond to their consumers? Here’s five tips.

Agencies

TGI Friday’s Takes Customer Feedback Seriously

TGI Friday’s is leveraging relationships formed through its loyalty program and using that data, as well as feedback from customers, to inform everything from marketing campaigns and rewards programs to menu items.