Chief Marketer Staff

• Cabela’s Files to Make IPO

  Cabela’s Inc., a cataloger of hunting, fishing and related outdoor merchandise, has filed with the U.S. Securities and Exchange Commission to make an

• HSN to Shutter Fulfillment Center

  HSN will move its hard goods fulfillment function from Salem, VA to Piney Flats, TN by early fall. The jewelry fulfillment function now handled in Salem

• Survey News: A Slightly More Egg-stravagant Easter?

  (Catalog Age) Americans who intend to celebrate Easter this year plan to spend 4% more than they did last year on Easter gifts, according to a new survey

• Postal Losses Much Higher Than Believed: Snow

  U.S. Postal Service losses are much higher than generally acknowledged and that underlies the need for reforming postal operations, said Treasury Secretary

• DM Merger Activity in 2003 Up 47%

  In 2003, direct marketing, marketing service and marketing technology companies announced 429 transactions with a total aggregate value estimated at $39.5

• Yahoo Launches Rival to Google’s PageRank

  (Catalog Age) Yahoo is going up against rival Google once again. The company, which on Feb. 18 stopped using Google’s search technology in favor of its

• List and Database News

  Online Prescription Drug Buyers There are nearly 2.7 million names of consumers purchasing their medicines from online pharmacies on this new file sourced

• NY Comptroller Rejects Lucrative Snapple Deal Following Audit

  After a lengthy investigation, New York City Comptroller William Thompson has rejected the $126 million contract naming Snapple as the exclusive beverage

• Agencies

  Sony Pictures and Best Buy Offer Movie Glimpse

  In an effort to attract a broader audience, Sony Pictures and Best Buy joined forces to give away free preview DVDs of the not-yet-released movie Hellboy.

• McDonald’s Enhances Happy Meals Worldwide

  In celebration of the 25th anniversary of the Happy Meal, McDonald’s plans to debut several enhancements to its worldwide program this year, including