Chief Marketer Staff

• Postal Losses Much Higher Than Believed: Snow

  U.S. Postal Service losses are much higher than generally acknowledged and that underlies the need for reforming postal operations, said Treasury Secretary

• FTC Settles Charges in American Idol Scam

  The U.S. Department of Justice settled Federal Trade Commission charges last week against several Utah-based defendants alleged to have deceived 25,000

• Samsung Remaps The Matrix to Take Super Reggie

  How to “wow” jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign

• Burger King Debuts New TenderCrisp Chicken Sandwich

  Burger King launched a new TenderCrisp Chicken Sandwich last week as a permanent addition to menus nationwide. BK’s TenderCrisp Chicken Sandwich to be

• P&G Debuts Personal Care Line for Young Males

  Procter & Gamble Co. has formed an exclusive licensing agreement with OT OverTime, to market a line of personal care products developed for tweens and

• Spending on E-Mail Marketing to Hit $6.1 billion in Four Years

  Spending on U.S. e-mail marketing is expected to reach $6.1 billion in 2008, up from $2.1 billion in 2003. The findings, by JupiterResearch, indicated

• Entertainment Marketing Layoffs Follow Brown-Forman Loss

  Chicago agency Entertainment Marketing, Inc. laid off more than two-thirds of its staff last week after losing its core client, Brown-Forman Corp., which

• HSN to Shutter Fulfillment Center

  HSN will move its hard goods fulfillment function from Salem, VA to Piney Flats, TN by early fall. The jewelry fulfillment function now handled in Salem

• Wal-Mart Launches Online Music Store

  Wal-Mart Stores Inc. officially launched its online music store Tuesday, a venture designed to boost its Web businesses, according to wire service reports.

• Blimpie Introduces Grilled Line of Sourdough Sandwiches

  Blimpie restaurants will offer Grilled Sourdough Caf Sandwiches in April for a limited time. The launch will feature a Taste of San Francisco promotion,