Why You Should Target Your Native Ads Internationally
Broadening the reach of your native advertising is similar to any other type of international expansion — it begins with research. Here are the first three steps to take
Articles by Chief Marketer Staff
Building a Strong Marketing Data Strategy
Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?
How Bots Degrade the Marketing Tool Ecosystem
Through impersonation, advanced persistent bots (APBs) can't be accounted for—they simply blend in. They render critical business marketing tools ineffective.
The ABCs of ABM: Getting Started in Account Based Marketing
Here's three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan.
Why CMO is the Hardest Job in Tech
The time is overdue for the tech marketer to realize that this is exactly the environment in which marketing adds its greatest value.
Slowing the Threat of Ad Blocking: 5 Ideas
Having a solid grasp on the state of the ad blocking dilemma will help marketers determine new strategies for slowing the escalating adoption of ad blockers.
The Need for Deeper Content Marketing Metrics
Marketers tasked with assessing content marketing ROI and value have their work cut out for them.
5 Tips for Getting More Out of Marketing Automation
New research from Salesfusion shows how B2B marketers can get more out of their marketing automation investments.
Creating Effective Marketing Communications: 3 Critical Tips
Marketing communications is critical. What you say and why, where & when you say it represents some of your most valuable intellectual property.
The CPA Equation: What Clients Don’t Always Understand
Many CMOs and agencies want to spend more, and acquire even more customers—while simultaneously expecting their CPA to stay flat, or even go down.
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