Chief Marketer Staff
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One Big Marketer’s Challenge: Selling to Millennials
Far too many marketers are having a hard time selling and reaching millennials. This article offers some advice.
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Marketing Automation Can Lead to Increased Revenue
A new study from RazorSocial shows that 25% of companies that have adopted marketing automation reported a boost in revenue between 30 and 49 percent.
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Agencies
IOS 8 Offers New Ways to Interact With App Users
Thanks to iOS 8, f you’re an iOS developer, you’ll soon be building apps that feel a lot less like apps.
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Agencies
Have You Tried Just in Time Marketing?
Real “Just In Time” messages are targeted quite carefully so they’re even more powerful than mobile and email.
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4 Key Factors for Success as a CMO
A new study can help CMOs understand how to be more successful both on the job and when looking for a position.
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Agencies
Sephora Heads to Australia with a Smart Marketing Strategy
A self-service format is part of Sephora’s marketing strategy to build a loyalty base of customers with its first store set to open in Australia in December.
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Agencies
Subway $5 Footlong Success Shows the Power of Simplicity
The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.
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Agencies
Jack Daniel’s is Back with its Photo-Sharing Campaign
This photo-sharing campaign runs for 8 weeks, each with a different theme, like “Take Summer by Swarm.”
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Mobile
BIC Asks for Writing Samples in New Mobile Campaign
BIC’s Universal Typeface Experiment is unifying the world’s handwriting into a universal typeface in a campaign for its Cristal ballpoint.
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Social
Why is Facebook’s “Pages to Watch” Important?
Learn how Facebook’s “Pages to Watch” can help you attract and retain fans with great content, while keeping an eye on your competitors.
