Chief Marketer Staff, Author at Chief Marketer

Jack Daniel’s is Back with its Photo-Sharing Campaign

This photo-sharing campaign runs for 8 weeks, each with a different theme, like “Take Summer by Swarm.”

BIC Asks for Writing Samples in New Mobile Campaign

BIC’s Universal Typeface Experiment is unifying the world’s handwriting into a universal typeface in a campaign for its Cristal ballpoint.

Social

Why is Facebook’s “Pages to Watch” Important?

Learn how Facebook’s “Pages to Watch” can help you attract and retain fans with great content, while keeping an eye on your competitors.

Agencies

Optimizing Lead Gen Efforts With Killer Calls to Action

Leveraging strong online content and creating killer calls to action are essential for marketers looking to make the most of their lead gen efforts.

Are You Using Tech Solutions to Boost Your Marketing ROI?

Chief Marketer invites you to enter the first annual Marketing ARC Awards by submitting your best marketing campaigns utilizing tech solutions.

Looking for a Marketing Automation Provider? Here’s 3 Things You Need to Know

Here are three things to consider when choosing a marketing automation provider.

Social

Pinterest Offers Self-Serve Promoted Pins

Pinterest offers a new self-service paid option, “promoted pins” for businesses that don’t have the dollars for large display ads.

Social

5 Elements for Successful Social Media Campaigns

Emily Lux, marketing team leader at Whole Foods, share information about its social media campaigns for this report.

Data & Analytics

FTC Calls for Restrictions on Consumer Data Collection

The FTC looked at data collected from nine brokers. One of its recommendations is to give consumers access to the data and the inferences based on the data.

Social

Do you Know What Twitter Cards are? 8 Types for your Business

Do you wonder which Twitter Cards might be a fit for your business? Here’s eight examples to help you figure it out.