Everything Old is New Again—And That’s What Millennials Love
Pokémon. Colonel Sanders. Harry Potter. This summer feels like one big Nick at Nite rerun—and Millennials are just fine with that.
Articles by Chief Marketer Staff
What B2B Can Teach B2C About Content Marketing
With the rise in popularity of content marketing, B2B marketers have a lot to show their B2B counterparts.
5 Ideas for Better Sales and Marketing Attribution
To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most.
Appreciating the Wisdom of the Right Cross Device Data Set
Industry talk of device graphs can be seem cryptic, but if you are doing data driven cross-device marketing, it’s essential to figure out.
How to Deal With the Nice Guy Client
Nice guy clients can be easy for agencies to worth with, but the fact they don't speak their mind could mean they're secretly unhappy with the relationship.
Using Micro-Influencers to Create Word of Mouth
Today, word of mouth marketing has become a healthy alternative to celebrity endorsement. Here's 5 tips to connect with these everyday micro-influencers.
How CMOs Are Turning Ecommerce Measurement On Its Head
Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture.
Now See This: The Power of Building Communities Visually
User generated videos, images and memes are a major way brands like Marvel are connecting with fans and building communities online.
3 Ways to Boost Your Facebook Marketing
In many ways, Facebook has supplanted Google as the go-to place for curated recommendations on brands, goods & services.
Creating Brand Identity With Digital Transformation
Here's three key things disruptive CMOS can do to drive digital transformation in their marketing organizations.
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