Chief Marketer Staff
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TV, Ad Vets Form Hispanic Entertainment Shop
Hispanic marketing veterans Pablo Trench and Hector Prado have formed The Lab, billed as the first Hispanic branded entertainment firm. Trench had been VP-managing director of TV production company Promofilm US; Prado had been creative director of Zubi …
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J. Brown Taps Mazzeo for Top Creative Post
Victor Mazzeo The J. Brown Agency has hired Victor Mazzeo as chief creative officer, a new post at the Stamford, CT-based shop. Mazzeo will oversee creative work in J. Brown’s Chicago, Cincinnati and Dallas offices, as well as its headquarters. Mazzeo …
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Carlson Promotes Phillips to CFO
Carlson Marketing Group, Minneapolis, promoted Anita Phillips to VP-chief financial officer. Anita Phillips Phillips will oversee mergers and acquisitions, strategic planning, business performance analysis, international financial planning, and …
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News Briefs
EVENT AND P.R. SHOP: The Ad*itive, Philadelphia, has severed ties with Havas through a management-led buy-back. The agency had been part of Havas’ network for four years. Now independent, Ad*itive will keep handling a mix of advertising, events and p.r. …
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NY AG Files to Ban Rhode Island Telemarketer
New York state Attorney General Eliot Spitzer has filed a lawsuit against Liberty Productions, a telemarketing firm based in Rhode Island, for allegedly violating New York
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Targeted Products Growth Leads Valassis in 2004
Valassis generated $1.04 billion during 2004, up 13.9% from $916.5 million in 2003.
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DMA Research Council Becomes DMA Analytics Council
The DMA Research Council has changed its name to the DMA Analytics Council, effective immediately.
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Agencies
Acxiom Introduces International Segmentation Product
Acxiom Corp. has launched Personicx International, a segmentation system tailored for customers outside of North America.
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NCRI Debuts Consumer Credit Characteristics Segmentation Tool
NCRI, Englewood Cliffs, NJ, has launched the Credit Index Score for financial mailers, credit mailers and all other direct marketing offers in which consumer credit characteristics are used to define potential customers.