Chief Marketer Staff

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  Getting the Most Out of Marketing Automation

  Some marketing teams are turning to strategic partners to help maximize their marketing automation efforts.

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  Marketing Technology: Are you in Control?

  Here are four strategies to ensure you’re controlling your marketing technology and it’s not controlling you.

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  Social

  Ritz-Carlton Leads in Shift in Social Strategies

  Marketers are shifting social strategies from getting likes to who’s really behind those likes.

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  Agencies

  Honda Markets its Fit to Gen Y

  Here’s a case study on how Honda is marketing its 2015 Fit to the Gen Y generation.

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  Agencies

  Millennials and their Love for Loyalty Programs

  Based on a January 2014 study, millennials are more likely in general to become loyalty members to companies in order to receive deals and rewards.

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  Is Your Analytics Team Making the Cut?

  With more and more money headed toward analytics budgets, it might be time to make sure your analytics team is running at top speed.

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  Digital

  ROI Better for Video than Text

  Get the update on how video marketing can hit the bullseye and ROI way better than text.

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  Using Tag Management Tech as Middleware

  Tagging web pages enables important marketing tools and goodies such as visitor analytics, A/B testing and visitor profiling. But now tag management systems are being leveraged by marketers to synchronize data among many different marketing software packages.

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  Making the Most of the “Mobile Moment”

  Consumers are increasingly turning to mobile devices for information and answers, and it’s up to marketers to be there for them when they come calling.

• 3 Ways to Break Through Marketing Clutter

  Here’s three basic premises that businesses can and should think about to slice through the marketing clutter.