Chief Marketer Staff

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  Using Tag Management Tech as Middleware

  Tagging web pages enables important marketing tools and goodies such as visitor analytics, A/B testing and visitor profiling. But now tag management systems are being leveraged by marketers to synchronize data among many different marketing software packages.

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  Making the Most of the “Mobile Moment”

  Consumers are increasingly turning to mobile devices for information and answers, and it’s up to marketers to be there for them when they come calling.

• 3 Ways to Break Through Marketing Clutter

  Here’s three basic premises that businesses can and should think about to slice through the marketing clutter.

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  One Big Marketer’s Challenge: Selling to Millennials

  Far too many marketers are having a hard time selling and reaching millennials. This article offers some advice.

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  Marketing Automation Can Lead to Increased Revenue

  A new study from RazorSocial shows that 25% of companies that have adopted marketing automation reported a boost in revenue between 30 and 49 percent.

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  Agencies

  IOS 8 Offers New Ways to Interact With App Users

  Thanks to iOS 8, f you’re an iOS developer, you’ll soon be building apps that feel a lot less like apps.

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  Agencies

  Have You Tried Just in Time Marketing?

  Real “Just In Time” messages are targeted quite carefully so they’re even more powerful than mobile and email.

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  4 Key Factors for Success as a CMO

  A new study can help CMOs understand how to be more successful both on the job and when looking for a position.

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  Agencies

  Sephora Heads to Australia with a Smart Marketing Strategy

  A self-service format is part of Sephora’s marketing strategy to build a loyalty base of customers with its first store set to open in Australia in December.

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  Agencies

  Subway $5 Footlong Success Shows the Power of Simplicity

  The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.