Chief Marketer Staff

• Short Cuts

  Scotts Valley, CA-based e-mail filtering firm SurfControl has named John Murphy vice president of marketing. The next International Direct Marketing Fair will held May 9-11, 2006 at Earls Court 2 in London.

• List and Database News

  Prospect lists for the direct response marketing industry

• Senate Privacy Hearings Adjourn Before ChoicePoint, Bank of America Testimony

  A Senate committee hearing on consumer data protection and identity theft adjourned early due to seven pressing votes on the Senate floor. The earlier-than-anticipated closing gavel meant that several witnesses, including Don McGuffey, vice president of ChoicePoint Inc., and Barbara Desoer, global technology, service, and fulfillment executive for Bank of America, did not face questions from the committee.

• Listline e-Newsletter

  Dennis Publishing Ltd. has chosen Lake Group Media Inc. to represent the
  Blender music magazine file. It contains more than 500,000 subscribers.

• Agencies

  Lincoln Mercury and 7 UP Finalists to Square Off for $1 Million

  The top-two teams in the Big East won’t be the only ones facing off Saturday at Madison Square Garden. Winners of separate sweepstakes held by 7 UP and Lincoln Mercury will compete against each other for a chance to win up to $1 Million. 7 UP dangles a …

• Agencies

  P&G Tunes Up Spring Break Offer

  Procter & Gamble is putting a soundtrack to spring-cleaning. Five P&G brands harmonize on sampler CDs Five of P&G’s cleaning brands are taking part in Take the Bore Out of the Chore, a spring-cleaning promo that gives a CD sampler with purchase. …

• Wal-Mart, CMT to Promote Music

  Wal-Mart Stores is teaming with cable network CMT, Country Music Television, to promote music and entertainment products in-store and on-air. If successful, the partnership could extend to CMT’s sibling cable networks and music services under parent MTV …

• Teletubbies, Loews Take Spotlight for ‘Reel Moms’ Promo

  Those beloved characters, the Teletubbies , are hitting the big screen under a new campaign targeting “Reel Moms,” a weekly event offered by Loews Cineplex Entertainment that allows moms to bring their babies to the movies. Teletubbies are showcased in …

• Agencies

  Ashlee Simpson Shows Off ThermaSilk Hairdos on Tour

  ThermaSilk has partnered with rockstar Ashlee Simpson for her first concert tour where she will show off hairstyles using ThermaSilk products. Bonus prizes and face time with Ashlee Simpson support her concert tour with ThermaSilk Celebrity hair …

• Levis Strauss Picks GEM for Grassroots Marketing

  Levi Strauss & Co., Toronto, Canada, has named The GEM Group its agency of record for grassroots marketing. First work breaks in August, aligning Levi’s with three of Canada’s biggest music and extreme-sport properties to reach young adults 17 to 24. …