Chief Marketer Staff
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Agencies
Ready to Rock and Broker, Too
Ladies and gentlemen, the Nixie Chicks. Nope, that’s not a typo. The three-piece band, led by American List Counsel senior account manager Tom McCulloh,
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Try Personalization It Works
IT’S GOOD NEWS FOR THE NONprofit sector that the U.S. Postal Service’s effort to restrict charities’ use of the Standard Mail rate for personalized marketing
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Oodle Helps Buyers Search Local Ads
TWO TRENDS ONLINE SHOPPING and local search come together in Oodle.com, which aggregates local classified ad listings across a number of categories and
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DIYes or DINo?
SHOULD YOU MANAGE your list in house, or farm the job out to a list management firm? The size and scope of your file and your business are the deciding
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Accelerated Analysis
THE NEED FOR SPEED HAS reached Hoffman Estates, IL. After relying for decades on a mainframe database with limited analytic capabilities, Sears Customer
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Outside the Box
Finding a new way to build out a brand in a static product category isn’t easy. But for Playtex-owned Banana Boat Suncare, the solution was simple rescue
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Agencies
Chella Chases Abandoned Carts
Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded.
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Agencies
Doing What’s Right for the USPS
THIS, LADIES AND GENTLEmen, is the 11th year the U.S. postal world has been considering legislative reform. At this point we’re about where we left off