Author

Chief Marketer Staff

  • Agencies

    Ten Tips for Better Integrated Marketig

    Two beefs I have about most white papers: Either they’re written in so much jargon as to be impenetrable and inactionable, or they are so basic as to be useless. Happily a recent paper from JupiterResearch and RightNow Technologies entitled “Vital Marketing: 10 Core Tactics to Improve Marketing Campaign Effectiveness and Efficiency” is actually useful.

  • Listline e-Newsletter 07/29/05

    Kippen Publishing has hired Listdata Management Services Inc. to oversee
    the subscription file of Spare Time Magazine. This publication targeting
    business opportunity seekers has more than 2.1 million subscribers.

  • Playing Small Ball

    Forget thinking big. The new conventional wisdom is to think small. More marketers are seeking to play “small ball,” by focusing on “microcasting” rather than broadcasting.

  • Blockbuster Video and Ernestine: A Cautionary Tale

    Blockbuster Video was blindsided by an up-and comer—and according to Shelly Lazarus, chairman/CEO of branding agency Ogilvy & Mather Worldwide, it cost the company $500 million a year.

  • Agencies

    Databases Aren’t Just for Direct Mail Anymore

    The days when marketers used customer databases solely as resources to keep consumers’ mailboxes filled with fliers and catalogs continue to fade, according to a new Forrester Research study of 124 companies.

  • Retail Stores Cannibalize J. Jill Direct Business

    The J. Jill Group Inc. posted net sales for the second quarter ended June 25 of $117.4 million, a 2.6% decrease from the $120.6 million reported in the same period last year

  • Yahoo Searches Skies With Boeing

    Yahoo has entered into a multi-year agreement to provide search and paid search ads for inflight satellite Internet service Connexion by Boeing

  • B-to-B List Roundtable: The Privacy Debate

    Privacy was one of the hot topics at Direct’s annual business-to-business list roundtable this summer, moderated by consultant Bob Castle

  • Second Quarter Revenue Up for Cabela’s

    Outdoor gear marketer Cabela’s Inc. reported total revenue for the second quarter ended July 2 of $343.9 million

  • Sales Rise in All Segments for PC Connection

    PC Connection Inc. reported Thursday that net sales for the three months ended June 30 increased by $15.4 million, or 4.6%, to $350.7 million from $335.3 million for the same period last year