Chief Marketer Staff
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Agencies
Keep Your Niche Mailings on Target
In the last few days, I’ve received direct mail pieces for cruises, retirement services and senior living products. I’ve also been served up Spanish-language web banners and local cable TV commercials. The problem is, I’m not retiring any time soon and I really don’t speak Spanish very well.
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Email
Email Marketing for Smaller Businesses: Gearing Up for Christmas
Email marketing is no doubt one of the tools you plan to use to make this a merry Christmas season. If you
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Agencies
Mail Groups Feel Vindicated by PRC Rate Decision
Mailer groups were pleased and felt vindicated with the Postal Regulatory Commission
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Agencies
Philly’s Viral Spread
Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe
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Agencies
Sweeps Dos: Tips to Make Your Next Promotion a Winner
DO track consumer trends and develop shopper insights. If you find that your core customers or your best prospects respond more enthusiastically to sweepstakes
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Big Bold Color: Crayon Promo Draws in Kids
The World’s Largest Crayon six or eight feet can be won by shoppers who pop an entry into the sweeps official entry box. It’s offered by Bagwell Promotions
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Agencies
Pull the Trigger on Abandoned Carts
Abandoned-cart e-mail programs in which you send triggered e-mails to visitors who left your site without purchasing the items they’d placed in their
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Rising to the Social Occasion: A Q&A With Salt’s Paul Parkin
Social media is big with consumers. That much we know. But for brands, it also raises issues of consumer control, employee empowerment and just who owns