The Mysteries of No Complaints and Customer Retention
A fundamental of customer retention is that it costs more to acquire a customer than to keep one. But sometimes, customers leave without warning. Why?
Articles by Chief Marketer Staff
Web Summit Puts the Arena Rock in Tech: Inside Europe’s Biggest Web Conference
Lisbon hosted the Web Summit last month for the first time and 53,000 plus people from 166 countries showed up. Here's an inside look.
Why Calls and Conversations are Part of the Omnichannel Experience
Phone calls are far from an analog experience — they’re a key part of the new omnichannel path to purchase.
Is Your Data Ready for ABM?
Knowing what one contact does is fine, but knowing how several people at a company are interacting with you is much more powerful, and that's the crux of ABM.
Top 10 Digital Branding Trends for 2017: Infographic
Is your company ready for the new year? The Borenstein Group shares the Top 10 digital marketing trends you need to know now to be ready for a happy 2017.
Build Stronger Relationships with Programmatic Advertising
Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands like Vitamix to consumers in a more personal way than ever before.
Using the Buyer’s Journey to Evaluate Content Marketing Success
Content marketing is key to B2B online success, but many marketers still don’t fully understand how these efforts contribute to the bottom line.
9 Reasons Other Companies’ Webinars Are Better Than Yours
What separates the webinar winners from losers? Companies who see significant return on their investment typically do these nine things.
What Audio Watermarks Means for Marketers
Audio watermarks—silent unique identifiers embedded within an audio or video signal—offer some unique opportunities for marketers.
Email Marketing Best Practices for Outbound Success
A strong email marketing strategy has a lot of moving parts. When do you send? How often do you send? What is a good call to action? Here’s seven tips.
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