Chief Marketer Staff, Author at Chief Marketer

Acquisition

All Roads Lead to Location Based Data

Location based data is paving the way for innovation in marketing on a local basis.

Pandora’s CMO Heidi Browning Talks with Forbes: Video

Pandora’s Senior VP of Strategic Solutions Heidi Browning talks strategy and partnerships with Forbes.

The Top 10 Brands Biz People Love (and Hate)

What’s your favorite brand? See how it stacks up in this list of the Top 10 most loved, and least favorite, brands.

Data & Analytics

12 Tips for Better Responsive Design

Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display

Data & Analytics

Lead Generation: DIY or Outsource?

To make the decision on whether to outsource or DIY aspects of lead generation, let’s look at the pros and cons.

Agencies

Winning Mobile and Social Campaigns that Connect with Consumers

Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.

Agencies

4 Tips for Multi-Device Measurement

Here’s four tips for making the most out of measurement in a multi-device world.

Mobile

Smithfield Steers New App at NASCAR Fans

Smithfield Foods, Waffle House and Richard Petty Motorsports have teamed up and launched a new mobile app aimed at getting (and keeping) NASCAR fans engaged with their brands.