![](https://chiefmarketer.com/wp-content/uploads/2016/12/sherlock-detectice-computer-300-160x125.jpg)
The Mysteries of No Complaints and Customer Retention
A fundamental of customer retention is that it costs more to acquire a customer than to keep one. But sometimes, customers leave without warning. Why?
A fundamental of customer retention is that it costs more to acquire a customer than to keep one. But sometimes, customers leave without warning. Why?
Lisbon hosted the Web Summit last month for the first time and 53,000 plus people from 166 countries showed up. Here's an inside look.
Phone calls are far from an analog experience — they’re a key part of the new omnichannel path to purchase.
Knowing what one contact does is fine, but knowing how several people at a company are interacting with you is much more powerful, and that's the crux of ABM.
Is your company ready for the new year? The Borenstein Group shares the Top 10 digital marketing trends you need to know now to be ready for a happy 2017.
Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands like Vitamix to consumers in a more personal way than ever before.
Content marketing is key to B2B online success, but many marketers still don’t fully understand how these efforts contribute to the bottom line.
What separates the webinar winners from losers? Companies who see significant return on their investment typically do these nine things.
Audio watermarks—silent unique identifiers embedded within an audio or video signal—offer some unique opportunities for marketers.
A strong email marketing strategy has a lot of moving parts. When do you send? How often do you send? What is a good call to action? Here’s seven tips.