Transitioning to Google Expanded Text Ads
Already accessible to advertisers, expanded text ads will become Google’s only form of text ad by early 2017.
Articles by Chief Marketer Staff
How to Defend Higher Digital Ad Budgets in 2017
If you're planning to increase digital ad spending in 2017, you'll be under pressure to prove its effectiveness and impact. Here's 3 tips to help.
A CMO’s Guide to Hiring Freelance Writers
Here are some tips for working well with freelancers to get marketing content that will engage your readers.
How to Streamline the Application Process and Increase Conversion
Delivering a simple, smooth and safe application process for consumers can be challenging. It's important to able to do so without incurring additional risk or compromising security.
4 Lessons From Marvel’s Movie Successes (And DC’s Shortcomings)
Why is Marvel winning the superhero movie battle? It’s safe to say DC’s problem isn’t its lack of creativity—rather, it suffers from a lack of good branding.
Communicating With Millennials: Why Messaging Apps Matter
Millennials are increasingly using popular messaging applications such as WeChat, WhatsApp or Facebook Messenger to communicate, pay and exchange information not only with their peers but also with companies, according to research from Yahoo's Flurry Insights.
Modern Marketing Health Check: Mastering Martech—4 Things to Consider
To see where you stack up and identify your aspirational next-steps, compare your company to the best practices of industry leaders in these four critical data and technology readiness areas.
PowerPoint Still A Dominant Data Delivery Method: Report
Agency respondents to a new survey on data delivery methods say they're still using PowerPoint, despite many clients favoring a shift towards dashboards.
HCL Technologies Tests Campaign With Data-Driven Personas
HCL Technologies experimented with a new marketing automation tool to engage specific personas for a SAP S/4HANA suite of products in North America.
How Leading CMOs are Planning Marketing Budgets for 2017
The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency.
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