Chief Marketer Staff
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Agencies
American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit
American Eagle found itself in hot water after using a popular graffiti artist’s well-known drooping eyeballs in its marketing without permission.
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Agencies
Rescue Animals Marketed with IKEA Furniture
This opinion piece gives us the lowdown on an ingenious idea to market shelter dogs in furniture showrooms at IKEA stores in Singapore.
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Hillshire iBeacons Market Craft Link Sausage
Hillshire tried using iBeacons to bring attention to its Craft Link Sausages. It worked!
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CMOs say they Deserve to be Paid More
CMOs and what they get paid is the focus of this new report from the CMO Council that also includes factors that contribute to salary levels.
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Digital
The Future of Programmatic Media Buying
Media buying has evolved tremendously in the past few years with the increased utilization of programmatic media buying systems.
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Digital
The Benefits of DAM Video
Implementing a digital asset management system can not only make your life easier, it can also make your team’s and your vendors’ lives easier.
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Social
5 Tips to Find the Right Social Media Influencers
How do you make sure that your pick of social media influencers are the right people to represent your brand? Here’s five tips.
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Digital
Modern SEO Best Practices
This article is chocked full of up-to-date SEO best practices. If you’re still thinking keyword stuffing this is a must read.
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12 Promotional Products with a Touch of Tech
The promotional products industry is putting a high-tech touch of plenty of its products.
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Social
Applebee’s Forks Over its Instagram to Customers
Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 780,000 photos tagged with the Applebee’s hashtag.
