Chief Marketer Staff, Author at Chief Marketer

Drizly Uses Personalization to Target Alcohol Buyers

Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.

Agencies

A Lesson in Sampling Best Practices

With more and more sampling partners and events available than ever before, smart marketers should develop a scorecard for evaluating their partners and opportunities.

Agencies

5 Essentials for Sampling Success

Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here’s 5 strategies for sampling success.

Agencies

5 Tips to Hit it Off with Consumers On Social Media

When a consumer reaches out to a brand through a social media channel, what’s the best way for the company to respond to their consumers? Here’s five tips.

Agencies

TGI Friday’s Takes Customer Feedback Seriously

TGI Friday’s is leveraging relationships formed through its loyalty program and using that data, as well as feedback from customers, to inform everything from marketing campaigns and rewards programs to menu items.

Agencies

3 Ways to Market on Facebook

Here are three ways marketers can use Facebook to reach more consumers.

Agencies

Database Tech & Facebook Custom Audiences

Customer database technologies are coming together with the power of Facebook Custom Audiences allow marketers to take first party data and match to people on the social network, providing them with more personalized ways to connect with consumers.

Data & Analytics

Webinar: Data-Driven B2C Strategy

This upcoming Chief Marketer webinar will focus on new data-driven strategies are providing marketers with new opportunities to bridge the digital and physical worlds.

Agencies

Four Steps to Brand Success for Social Good

Investing in strategic marketing and branding can have on an major impact on an organization’s brand success for social good.

Data & Analytics

Inside Ancestry.com’s Marketing Infrastructure Group

Ancestry.com has tons of user data from its 2.7 million subscribers, and it created a new Marketing Infrastructure group within its organization to handle it all, with team members who have the IT expertise, marketing skills and analytics know-how to work closely with all of those individual groups.