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Chief Marketer Staff

  • Agencies

    Mail Helps Garden Firm Grow

    Gardening products marketer Converted Organics is using direct mail to seed both consumer and B-to-B marketing and brand awareness campaigns. We found

  • Even Minus Clicks, Digital Media Works

    If you’re a brand marketer and feeling the temptation to cut back on your search marketing or display budget on the rationale that people don’t click

  • Mobile

    Easy Stages to Mobile

    It’s no shocker that more people are accessing the web today via mobile devices than ever before. A July 2010 study from the Pew Internet & American Life

  • Focus On The Right Customers For Maximum ROI

    In technical terms, the recession is over. And depending on which indicators are examined, the economy seems to be on the rebound. The question for marketers, then, becomes

  • Agencies

    Best Practices: How to Use Color in Global Marketing

    Most companies select colors based on their brand attributes and the image they want to evoke in the target market. But what if your target market is located throughout the world? Colors have strong cultural connotations that may differ widely from one place to another.

  • Agencies

    Call Center Operator iPacesetters Acquires Lead And Tech Firm ARGI

    IPacesetters, a call center operator, has acquired ARGI. ARGI offers audience development, lead generation and marketing technology.

  • Five Tips to Freshen Your Loyalty Program

    A soft economy can make even the strongest of loyalty programs sluggish and stagnant. As fiscal challenges continue and consumer spending remains tentative, loyalty programs need to work harder than ever.

  • Email

    “Friends and Family”: Big Payoff from a Few Small Words

    Some would say that the winter holidays are all about friends, family, and spreading the cheer. For email marketers, this translates into opportunity for deeper customer engagement, increased response, and higher return on investment through the use of the viral and ever-popular “friends and family” campaign.

  • Agencies

    USPS: Rate Hike Denial Was Arbitrary and Capricious

    The U.S. Postal Service has filed a brief with the U.S. Court of Appeals for the District of Columbia Circuit, the next step in its appeal of the Postal Regulatory Commission

  • B-to-B Email Strategies to Improve your ROI

    Business-to-business email is no longer about quick promotional blasts. Today’s savvy B-to-B marketers are using email to nurture customers through the sales cycle and build relationships for the future