Articles by Chief Marketer Staff

The need to provide a reliable identifier for mobile users has led to a revolution in tracking users across all devices. Here's why the depreciation of the cookie might continue.

When it comes to mobile advertising, for most brands 2017 may simply be another year of annoying target audiences. Here's 3 ideas for turning that around.

ROI matters. After all, today’s marketing professionals are tasked as much with executing successful creative campaigns as they are with managing costs. Balancing on the budgetary tight rope is tough. Marketers need to know how to make every dollar stretch.

Teleprospecting results are on the rise, particularly for high tech infrastructure solutions. The biggest gains are realized by recognizing growth opportunities and then shaping your teleprospecting approach to get more qualified leads into your sales pipeline.

Consumer financial services companies are taking advantage of the latest innovations in marketing technology to serve their most elusive market, millennials, providing them with relevant, useful content when and where they want it—without overloading them with useless information.

Getting your content picked up by industry publications is only the first step. Assuming you have a deeper knowledge of SEO and content marketing, here’s how to pitch your content for more exposure.

Top sales performers are almost five times more likely to be adept at mobile, according to Salesforce. Here's 5 tips to boost your sales productivity.

If we look at the most recent research in psychology, the paradox of choice isn’t an absolute. Research has actually shown that the context of an assortment plays a larger role than the total number of options

Are you thinking of rebuilding a website for your organization? Buckle up for the ride of your life.

Brands like Always are seeing that storytelling is the best way to engage consumers. Here's why.