Chief Marketer Staff
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Successful Marketing Dad Petitions Dove to get “More Real”
Dove is being asked by a former marketing exec to make Dove “more real” for girls and is circulating an online petition to get the job done.
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Agencies
Farmland Calls for Bacon Lovers to Unite
Using crispy bacon as a hook to unit bacon lover, Farmland has launched a loyalty club.
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Agencies
Toyota Tries Something New with NFL; Fans See Red
Marketers will give credit to Toyota for trying a new type of promotion with the NFL. Fans complained but it’s not clear how it will all shake out.
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Agencies
Lessons From China on Social Commerce
China is years ahead of U.S. marketers when it comes to social commerce. This article gives us the scoop and tips.
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Meeting Customer Expectations Online
Websites should be mobile ready, media should be mobile optimized, and apps should work on both tablets and phones across all available brands
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Six Components for Online Marketing Success
The Science of B2B Marketing graphic from Circle S Studio focuses on strategy, content marketing, generating traffic, generating leads, managing leads and analytics.
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Social
Facebook Ads Getting Pricier
It’s getting more expensive to buy ads on Facebook, with the social network’s total ad impressions declining by 25 percent and its ad revenues rising by 67 percent.
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On Tap for Marketing Automation: Better Analytics
Marketing automation vendors know that marketers are looking for better analytics functionality, and they’re listening, according to new data from a study from Raab Associates.
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Yahoo and comScore Team Up
Online metrics specialists comScore has teamed with Yahoo! to better gauge audience reach on Yahoo’s websites.
