Chief Marketer Staff

• Six Components for Online Marketing Success

  The Science of B2B Marketing graphic from Circle S Studio focuses on strategy, content marketing, generating traffic, generating leads, managing leads and analytics.

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  Social

  Facebook Ads Getting Pricier

  It’s getting more expensive to buy ads on Facebook, with the social network’s total ad impressions declining by 25 percent and its ad revenues rising by 67 percent.

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  On Tap for Marketing Automation: Better Analytics

  Marketing automation vendors know that marketers are looking for better analytics functionality, and they’re listening, according to new data from a study from Raab Associates.

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  Yahoo and comScore Team Up

  Online metrics specialists comScore has teamed with Yahoo! to better gauge audience reach on Yahoo’s websites.

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  Clever Lead-Gen Concepts

  Interact co-founder Josh Haynam has weighed in with a list of 32 clever lead-generation ideas for marketers.

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  Agencies

  Is Location a Vital Data Point in Mobile Targeting?

  Should location really be at the center of your mobile targeting and media delivery strategy?

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  Agencies

  Focus on the Customer, Not Yourself, in Inbound Marketing

  How have your customers changed and how have you responded?

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  Cross-Device Marketing Trends & Tips

  Edwin Wong, Senior Director of B2B Insights at Yahoo, says consumers are increasingly using all three screens (mobile, tablet and PC) as part of the purchase path.

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  Social

  How Brands are Sneaking Ads onto Vine

  Brands are finding ways around Vine’s no ad policy to get their message out to the millions of Vine users.

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  Digital

  Under Armour Signs First Non-Athlete for Women’s Line

  Misty Copeland, a soloist with the American Ballet Theatre, has signed with Under Armour to help sell its women’s line, pivoting from its traditional advertising using professional athletes.