Chief Marketer Staff

• Digital

  Google Looking for Smooth Landings

  As if online marketers didn’t have enough to think about, in early December 2005 Google snuck a lump of cyber-coal into their stockings in the form of an announcement that it was adding something new to its “Quality Score” measure: an evaluation of advertisers’ search ad landing pages.

• Listline e-Newsletter 05/31/06

  Direct Media Inc. now manages this 41,000-name subscriber file from
  Vance Publishing. Wood and Wood Products is read by management and
  operations personnel in the woodworking industry.

• Agencies

  Pontiac Renews Apprentice Sponsorship Via $500,000 Charity Promo

  Pontiac is reprising its role as task sponsor on The Apprentice, this time giving consumers a chance to donate to their favorite cause using the company’s money.

• Agencies

  GM Gives Gas Credits to Fuel Sales

  GM has unveiled a GM Fuel Price Protection Program that caps the per-gallon price consumers pay for gas at $1.99 when they purchase select 2006 and 2007 GM full-size utility and mid-size cars.

• Agencies

  ‘truth’ Tour Gears Up Edgy Giveaways

  The “truth tour” has stockpiled a cache of hip premiums to spread its anti-smoking message to teens.

• Agencies

  Travel Loyalty Tops List for Business Travelers: Survey

  A growing number of small business travelers are turning toward travel loyalty programs thanks to increased benefits and options, a recent survey found.

• More CMOs Steering More Growth: Study

  Companies that posted strong growth readings in recent years may have their chief marketing officers to thank for it.

• Garcia Buys Back Market Vision Share

  Market Vision CEO Bonnie Garcia has bought back full interest in the Hispanic marketing agency.

• Agencies

  GM Goodwrench Dangles Trucks in Sweeps

  GM Goodwrench, the service brand for GM vehicles, has launched a promotion linked to NASCAR designed to build buzz around the 2007 Chevy Avalanche and increase traffic to Chevrolet dealer service departments.

• Agencies

  SITE Re-launches Incentive Research Foundation

  The Society of Incentive & Travel Executives (SITE) Foundation has relaunched the organization as a new research foundation that will serve the entire incentive industry.