Chief Marketer Staff
-
Email
Live From Inbox: Don’t Let the Bozos Get You Down, Kawasaki Says
Direct marketers have their 40/40/20 rule. Guy Kawasaki has his 10/20/30 rule, and both are aimed at helping craft better pitches.
-
Agencies
Lillian Vernon Corp. Sold
For the second time in three years, Lillian Vernon Corp. has changed hands. Direct Holdings Worldwide, which bought the gifts and housewares cataloger in July 2003, has sold it to investment firm Sun Capital Partners. Sale terms were not announced.
-
Agencies
Pitney Bowes Buys Two Firms
Pitney Bowes Inc. has acquired Advertising Audit Service (AAS) and PMH Caramanning. AAS provides Web-based tools for customizing promotional mail and marketing collateral, and PMH Caramanning offers loyalty, incentive and certification solutions as well as collateral and reward fulfillment.
-
Agencies
Direct, Retail Sales Down as Eddie Bauer’s Losses Deepen
Eddie Bauer Holdings Inc. reported a net loss of $35.6 million for first quarter 2006, compared with a net loss of $8.6 million a year ago. The company
-
Agency.com Expands SF Office
Agency.com, an interactive advertising firm, has hired Ali Grayeli to serve as vice president and executive creative director and Vince Quilici as client partner within its San Francisco office
-
Intersections Consumer Direct Promotes Garner to President
Intersections Consumer Direct, which offers identity theft and fraud prevention services, has promoted C. Patrick Garner to president.
-
Digital
Allegis Trumps Rivals with All-Search Marketing
These days, big brands are turning their attention—and their ad budgets, in growing numbers– to the power of search marketing, until now a traditional direct-response marketing tool. But staffing-services provider Allegis Group is reversing that trend. In a business category where its prime competitors rely heavily on branding advertising, Allegis is not only marketing exclusively on the Web but is using search marketing to build its own brand awareness among customers while blowing the dors off the competition.
-
Digital
Ice.com Seeks Blogging Gold
Many marketers are treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep the blog active, while others are uncertain that consumers will show sufficient interest in the feature to make it useful. But don’t count online jewelry retailer Ice.com among the pussy-footers. The Montreal-based e-commerce site has not one but three blogs up and running and linked to its Web pages.
-
Digital
Google Looking for Smooth Landings
As if online marketers didn’t have enough to think about, in early December 2005 Google snuck a lump of cyber-coal into their stockings in the form of an announcement that it was adding something new to its “Quality Score” measure: an evaluation of advertisers’ search ad landing pages.