Chief Marketer Staff
-
Agencies
FTC Wins Restraining Order Against ‘Debt Relief’ Operation
At the request of the Federal Trade Commission, a federal judge in California has issued a temporary restraining order against a nationwide online marketing operation that claimed it could reduce consumers’ debt by up to 60%, which the FTC said led many people into financial ruin and bankruptcy.
-
Road Runner Taps Experian
Road Runner Sports, a sports shoe marketer, has chosen Experian Marketing Services to develop and implement a database marketing program.
-
What Happens When Going Global Goes Bust?
Not every international expansion comes off as planned. Sometimes companies fail to make the local connection, so they turn tail for home.
-
Internal Branding: Six Keys to Success
A common concern among clients is how to take the work they have done with their brand and use it to rally and engage internal audiences.
-
Digital
Bad News: SEO-Firm Growth Screeches to a Near Halt
Every year for the past five years, MarketingSherpa has conducted a research study into the state of the search engine optimization (SEO) industry
-
Agencies
ABC Piques New Yorkers for Six Degrees
ABC Networks has been raising eyebrows this week with a stealth marketing push for its new show Six Degrees.
-
Agencies
NBC, Toyota Pair to Draw Teens to Friday Night Lights
NBC has paired up with Toyota to help promote the network’s upcoming football drama Friday Night Lights to teenagers with screenings and a sweepstakes.
-
DraftFCB Sets New Management
DraftFCB has set new management and restructured account services following the June merger of Draft and ad agency Foote, Cone & Belding.
-
News Brief
MASTERCARD EUROPE: has appointed Pedro Rangel as
-
Kimberly-Clark Creates CMO Post; Cuts 350 Jobs
Kimberly-Clark Corp. has named Anthony Palmer to the newly created position of chief marketing officer, aligning marketing activities from its various businesses under one leader. The position takes effect toward the end of October.