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Chief Marketer Staff

  • Agencies

    AZ School District Uses Social, Mail to Attract Young Parents

    The Chandler Unified School District in Arizona is using a mix of social media and traditional direct mail to attract young parents to the public education system.

  • Agencies

    AZ School District Uses Social, Mail to Attract Young Parents

    The Chandler Unified School District in Arizona is using a mix of social media and traditional direct mail to attract young parents to the public education system.

  • Agencies

    Daily Giveaways, Sweepstakes Add Randomness to Local Grocer Loyalty Program

    It’s a promising start. Market Street grocery chain has launched its first loyalty program that will help shoppers with gas, free products and other purchases. Shoppers began signing up for the free Smart Rewards program on June 22 at any of six locations spread around the Dallas-Fort Worth area to start earning points that can be redeemed for the rewards.

  • Agencies

    Consumers, Marketers Adapt to Mobile At Different Speeds: Survey

    Consumers use smartphones to supplement, not supplant, other devices for shopping, and marketers’ use of mobile-enabled campaigns is lagging consumer adoption of the devices, according to a survey from Google and the Mobile Marketing Association.

  • Email

    Facebook Helps Beacon Hotel Book Email Sign-Ups

    Miami’s Beacon Hotel is using Facebook to encourage fans and previous guests to sign-up for its email list and take advantage of promotions for future visits.

  • Agencies

    Hostess Runs Summer On-pack Promotion Around Baseball

    Hostess is using a sweepstakes and the game of baseball to draw attention to some of its bakery items.

  • Social

    NASCAR Makes a Pit Stop at Car Town

    NASCAR’s first social gaming experience makes another good case study of how to introduce an online game, ensure that game play spreads virally across social media and builds loyalty and repeat visits by rewarding players.

  • Mobile

    Five Key Steps to Mastering Mobile Marketing

    The key to masterful marketing in this changing landscape is both understanding mobile users and creating a site that works on both traditional and mobile devices. Here are five tips for creating an exceptional Web experience on mobile devices

  • Chief Marketer Listline June 27

    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

  • Agencies

    Key Distinctions Among CPG E-shoppers: Study

    Online consumer goods purchases—particularly among millennials and high-end shoppers—are on the rise. There is a sense of urgency for consumer packaged goods companies to place a strategic priority and to shift their sales and marketing strategies to address this eCommerce tipping point or risk losing both share and relevance. In fact, ecommerce is the fastest growing channel for consumer packaged goods companies.