Chief Marketer Staff
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The Customer is King
A CMO Council study looks into how marketing leaders are generating business performance across a new, customer-centric landscape.
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5 Killer Digital Marketing Strategies
Traditional email campaigns, optimized websites and blogs, and SEO and social strategies round out the hottest online marketing trends, according to new research.
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Social
How Twitter Lead Gen Cards Net Subscribers
Twitter Cards are an under-utilized social media tool that savvy marketers can use to gain more subscribers for free.
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Social
Social Advocates Can Fuel Big Buzz
Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns.
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Agencies
Big Data for Mobile Marketers
Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers.
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Agencies
5 Steps for Assessing Marketing Technology Business Value
Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing technology spending.
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Agencies
Sorting Out the Chaos of Marketing Tech Change
Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.
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Big Marketing Ideas for 2015
It’s never too early to start looking forward, and with budgeting season here ClickZ’s Aaron Kahlow has a list of seven essential planning ideas for the year ahead.
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Agencies
Changes to Facebook’s Mobile Ad Platform?
Facebook could be announcing changes to its mobile ad platform as early as next week, with speculation that the social giant will be moving away from cookies and relying more on its own enormous database of user information.
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Digital
Device Changes to Google & Bing Marketers Should Know
There have been some mobile advertising changes to Google and Bing that marketers should be aware of with regard to pay-per-click campaigns.
