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Chief Marketer Staff

  • News Briefs

    THE WM. WRIGLEY JR. CO.: is rolling out new tropical fruit flavors for three of its bubble gum brands

  • On-Target Marketing Vanquishes Competition

    Just ask Blockbuster and Netflix: Being first with a good idea doesn’t necessarily mean you do it best. Click here to learn how good marketing can help any business beat their competition.

  • Marketers Need New Measurements for the Digital Era

    Advertisers can gain access to audiences through a variety of tried-and-true economic models, including cost-per-thousand impressions, pay-per-view, subscription, sponsorship or underwriting, and revenue sharing. But increasingly, there are expanded opportunities to distribute and monetize content that will provide additional revenue streams. Click here for more.

  • Agencies

    Modeling Toward True Optimization

    Models created using finite state machines can provide a flexible way to manage complex, longitudinal customer management programs. But, the technology does have its limitations. Click here to learn how David King says you can overcome those obstacles.

  • Digital

    Improve Your Homepage Performance Significantly

    If you’re in the middle of a homepage design review, you know there’s a lot to consider. This week, MarketingSherpa’s Anne Holland shares some things she’s learned about the process. For a handy checklist of dos and don’ts, click here.

  • Agencies

    Loose Cannon: Telemarketing Tales from the Flight Deck

    Dear readers: As part of my preparations for Direct

  • Listline e-Newsletter 09/07/07

    Direct Media Inc. has been chosen to manage International Masters
    Publishers’ database, which includes a master file and 10 separate
    subfiles. The master file contains more than 1.7 million names,
    including 629,132 buyers from the last 12 months.

  • Agencies

    Thermo Fisher Scientific Acquires Davis Inotek Unit

    Thermo Fisher Scientific Inc., a scientific instruments firm, has acquired the instrument business of direct marketer Davis Inotek Instruments LLC.

  • Mobile

    Publicis Buys Mobile Marketing Agency Phonevalley

    Publicis Groupe has bought Phonevalley, a Paris-based mobile marketing agency for an undisclosed sum.

  • Digital

    Click Tactics Acquires Intrasight

    Click Tactics Inc., an online marketing services firm, has acquired Intrasight, a provider of relationship marketing services for the travel and hospitality industry.