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Chief Marketer Staff

  • Agencies

    MTV To Solicit Content for New Sites

    MTV Networks has more than two dozen new Web sites on its drawing board, with many relying on contributed content when they launch over the next several months.

  • On-Target Marketing Vanquishes Competition

    Just ask Blockbuster and Netflix: Being first with a good idea doesn’t necessarily mean you do it best. Click here to learn how good marketing can help any business beat their competition.

  • News Briefs

    THE WM. WRIGLEY JR. CO.: is rolling out new tropical fruit flavors for three of its bubble gum brands

  • Marketers Need New Measurements for the Digital Era

    Advertisers can gain access to audiences through a variety of tried-and-true economic models, including cost-per-thousand impressions, pay-per-view, subscription, sponsorship or underwriting, and revenue sharing. But increasingly, there are expanded opportunities to distribute and monetize content that will provide additional revenue streams. Click here for more.

  • Agencies

    Modeling Toward True Optimization

    Models created using finite state machines can provide a flexible way to manage complex, longitudinal customer management programs. But, the technology does have its limitations. Click here to learn how David King says you can overcome those obstacles.

  • Digital

    Improve Your Homepage Performance Significantly

    If you’re in the middle of a homepage design review, you know there’s a lot to consider. This week, MarketingSherpa’s Anne Holland shares some things she’s learned about the process. For a handy checklist of dos and don’ts, click here.

  • Agencies

    Loose Cannon: Telemarketing Tales from the Flight Deck

    Dear readers: As part of my preparations for Direct

  • Listline e-Newsletter 09/07/07

    Direct Media Inc. has been chosen to manage International Masters
    Publishers’ database, which includes a master file and 10 separate
    subfiles. The master file contains more than 1.7 million names,
    including 629,132 buyers from the last 12 months.

  • Agencies

    Thermo Fisher Scientific Acquires Davis Inotek Unit

    Thermo Fisher Scientific Inc., a scientific instruments firm, has acquired the instrument business of direct marketer Davis Inotek Instruments LLC.

  • Mobile

    Publicis Buys Mobile Marketing Agency Phonevalley

    Publicis Groupe has bought Phonevalley, a Paris-based mobile marketing agency for an undisclosed sum.