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Chief Marketer Staff

Digital
Microsoft Buys Into Facebook

Microsoft will take a $240 million (1.6%) equity stake in Facebook, the online social network, and will expand its existing advertising partnership with the company.
Agencies
Brookstone Narrows Losses

Brookstone Inc. posted a net loss of $10.2 million for the third quarter compared to a net loss of $10.3 million in the prior year.
Agencies
MSC Industrial Income Rises Nearly 40%

MSC Industrial Direct Co. Inc. reported net income of $47.4 million for the fourth quarter, a 39% surge over net income of $34.1 million in the prior year.
Agencies
Select Comfort Income Drops

Select Comfort Corp. posted net income of $11.9 million for the third quarter, a decrease from net income of $13.9 million in the prior year.
Crate and Barrel Taps Omniture

Crate and Barrel has chosen Omniture’s SearchCenter software to increase the return on its advertising expenditures.
Digital
Redcats Taps Mercent to Boost Online Sales

Redcats USA has selected Mercent software to help expand its online sales.

The budget was not disclosed.
Agencies
Papa John’s Promotes ‘Spider-Man 3’ DVD on 2.6 Million Pizza Boxes

Papa John’s is teaming up with Sony Pictures Home Entertainment to back the upcoming DVD release of “Spider-Man 3” with a giant sized pizza and coupon offer.
Toyota Teams Up with NBA, WNBA on Service Projects

Toyota is extending its multi-year marketing alliance with the National Basketball Association and the Women’s National Basketball Association in a season-long series of community projects
Agencies
St. Jude Revs Up Memphis ‘Dream’ Event

Patients at St. Jude Children’s Research Hospital will have a particular interest in the upcoming Sam’s Town 250 stock car race at Memphis Motorsports Park: They designed each car’s color schemes.
Agencies
Valpak Promotes “Ellen” Birthday Sweeps on 44 Million Mailers

Talk show host Ellen DeGeneres is turning 50 and Valpak is giving viewers a chance to celebrate the milestone with the celebrity via a sweepstakes.