Chief Marketer Staff
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Agencies
Can a Mailer Find True Happiness?
Direct mailers have been searching for even a shred of contentment since the most recent postal increase. It may be too much to think that the postal rate cloud has a silver lining. But, like a child’s security blanket, it could at least be flannel.
In other words, there’s hope.
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Agencies
Fashionable Fixtures
It’s no secret that the lifestyle trend in retail has been successful. The Lifestyle Center as a retail format has transformed the American shopping experience.
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Agencies
Pitching the Crescent City
A multichannel effort by Smithsonian magazine and the Louisiana Department of Culture, Recreation and Tourism was set to lure thousands of travelers to
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Agencies
Campaign Index
CONAGRA FOODS Shrek’s Quest for the Crown ConAgra Foods is running on an-pack promotion and instant-win game featuring six of its products tied to the
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Agencies
The Online Gate Is Open
Let’s say you’re a midsize company in an industry dominated by giants and you want to play with the big boys. They’re big for a reason established brands,
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Agencies
Justly Enriched
Thinking of starting a promotional campaign? Save your money until you know your staff is behind you. That seems to be the view, at least in part, of
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Agencies
Radio Lives
In 1951, radio promotions pioneer Todd Storz caused legendary traffic jams in Omaha, Neb., when his local station KOWH gave clues to listeners where they
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Agencies
Talk It Up
Any direct marketer worth his or her M.B.A. knows the importance of identifying a company’s best customers
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Agencies
Letters to the Editor
I had an experience similar to the one Beth Negus Viveiros described in her column (Pushing the Envelope, September).