Chief Marketer Staff, Author at Chief Marketer

Blowin’ in the Wind

The music industry is reeling. With every report of a double-digit drop in CD sales, another nail is delivered in the coffin of physical media. After

Agencies

The Online Gate Is Open

Let’s say you’re a midsize company in an industry dominated by giants and you want to play with the big boys. They’re big for a reason established brands,

Agencies

How to Keep Your Edge

Here are six keys to staying competitive in search: Check your search positions often and use paid search to improve search performance. Optimize, optimize,

The Burden is On You

I’m a longtime Verizon Wireless customer, but it took an article in the New York Times last month to make me aware that the company plans to share my

Agencies

Rebate Ruckus

Consumer rebate programs are under siege. Complicated redemption rules, high resubmission and rejection rates and long waits for checks have triggered

Agencies

Forever Finicky

9lives has resurrected Morris the Cat to be its mascot. Why not? Nothing else was working, as our story on page 10 explains. The new cat is actually the

Oops, She Did It Again

Back in the day when Britney Spears didn’t wear wigs, the then-fresh young talent and face was apparently a hot property for product endorsements. Rewind

Agencies

Around 40% of those classified as “emerging Hispanics” (those over age 21 with annual household incomes below $40,000) sign up for them, compared with 60% of the general population, according to a new study from loyalty marketing firm Colloquy.

Agencies

Can a Mailer Find True Happiness?

Direct mailers have been searching for even a shred of contentment since the most recent postal increase. It may be too much to think that the postal rate cloud has a silver lining. But, like a child’s security blanket, it could at least be flannel.

In other words, there’s hope.

Agencies