Chief Marketer Staff
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Acquisition
Top 5 Digital Trends Impacting Your Business
Digital is reimagining and reinventing every aspect of how businesses operate.
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Acquisition
The Fast Lane for CMOs: Growth, Speed, and Scale
CEOs are looking for profitable growth, and they need an agile CMO to drive that agenda
swiftly, and at a scale that matters. Speed is of the essence. -
Agencies
How Four Brands Stand Out Activating at Festivals
When activating at festivals there’s a fine line between cutting through the clutter
and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M. -
Agencies
Everything Old is New Again—And That’s What Millennials Love
Pokémon. Colonel Sanders. Harry Potter. This summer feels like one big Nick at Nite rerun—and Millennials are just fine with that.
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Agencies
How CMOs Are Turning Ecommerce Measurement On Its Head
Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture.
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Agencies
Maximizing Live Experiences To Build Brands
Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices.
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Data & Analytics
The Marketing Analytics Challenge Comes From Within
A whopping 45% of marketers either don’t evaluate the accuracy of their analytics, or have no clue if their company tracks these numbers, according to a new report.
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Agencies
Millenials Are the Mobile-First Generation
A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.
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Agencies
Q&A: Gamut’s Allgood on Big Data, ROI and Brand Launches
Chief Marketer recently talked with Rachel Allgood, senior vice president of marketing and consumer insights at Gamut, a Cox Media company, about the launch of the brand last fall.
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Agencies
Q&A: Toni White of Synchrony Financial on Branding and More
Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.
