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Pet Project
Nestl USA, Glendale, CA, this month delivers via e-mail the final clue in a 10-week Great Friskies Internet Treasure Hunt. Players combine the 10 weekly
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Pressing Forward
Suppliers in every marketing channel breathed both a sigh of relief and a groan of uncertainty when the final seconds of 2001 ticked off. They sighed
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A Real Gasser
Editor’s Note: The following campaign earned the Gran Prix as Best Promotion in the World last fall in the Association of Promotion Marketing Agencies
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ipromote: Two Places at Once
Beenz sold to Carlson Marketing Group. My-Points sold to United Airlines’ sister company, United Net Ventures. Netcentives and Flooz are bankrupt, with
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It’s a Relationship Business
It was tough making those first phone calls the week after Sept. 11 as I set about writing this month’s feature story. How could I possibly ask people
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Whatever Works
I know this campaign is old, but I still think it’s great. That’s how one industry expert apologetically offered his nomination for Best Overall Promotion
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Practical Magic
Walt Disney World this month kicks off a $500 million, 15-month birthday party for the Magic Kingdom’s original character: Walt Disney himself. The 100
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Going Continental
Editor’s note: Had I known that the French word for is promotion, I may not have planned my August vacation to the Riviera. For somebody who hadn’t seen
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A Drive for Five
Who says it’s a bad time to start an agency? The principals at Launch55 certainly don’t. In fact, this trio of marketing veterans believes there’s no
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Never Say Never Again
James Bond is returning to his first love. No, not Ursula Andress Aston Martin. After five years of putting 007 behind the wheel of BMWs, Los Angeles-based
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