Vine, Twitter’s video-sharing mobile app, gives users a simple and amusing way to capture, edit and share six-second videos. If six seconds sounds like an insufficient amount of time for any kind of meaningful storytelling, just remember what 140-character strings of text have done to the world. For marketers, Vine offers a number of benefits, […]

Groupon, which is in the midst of a mini-comeback, is making it known to investors and analysts that it has its eyes on a prize that’s bigger than daily deals: mobile commerce. According to John Pietz at Crain’s Chicago Business, the company is going to highlight this goal at its June 13 annual meeting in […]

ReachLocal, an online marketing company for local businesses, has created an infographic depicting seven popular kinds of social media fans that businesses should know about. The company says understanding these different types of consumers on social media, companies can determine the best type of content to engage them with. Here are the seven types of […]

Facebook has heard marketers’ requests for a simplified lineup of ad products by promising to streamline its current stable of 27 ad units to fewer than half that number in the next six months. “As the services we provide to marketers have grown, so have our new products; while each product may be good on […]

If a brand is targeting the mom demographic with mobile campaigns, it’ll want to pay particular attention to their advertising efforts on the weekends. According to recent report from Jumptap, mothers’ use of mobile devices is dramatically higher than the average U.S. consumer’s usage on Saturdays and Sundays. Jumptap’s MobileSTAT (“STAT” stands for “simple targeting […]

By Shannon Duffy, vice president of marketing, Salesforce’s Data.com

Think of the last time you engaged with a company. What was on your mind? Chances are there was a very specific thing you were seeking

Vine has done much more than make six-second videos a thing. For marketers, Twitter’s mobile app has breathed new life into the video medium, opening up a door to creative and fun ways to engage audiences, foster brand awareness, show off some personality and maybe even drive some sales. What is Vine? Vine was actually […]

Incentivibe, a company that helps small businesses cooperatively run giveaways with each other, has created an infographic based on its own research on how giveaway contests can be used to motivate visitors and encourage them to become email leads. Here are some of the interesting tidbits: –

On Tuesday, it was announced that Salesforce would pay $2.5 billion to acquire ExactTarget. As part of its biggest acquisition yet, Salesforce has agreed to purchase all outstanding shares of ExactTarget for $33.75 per share, terms that weren’t received well by investors. “By combining ExactTarget’s leading digital marketing capabilities with salesforce.com’s leading sales, service and […]

Taking another step toward monetization, Foursquare is testing paid promotions with some New York City-based merchants, according to Advertising Age. Until now, the location-driven social network has made paid promotions available only to national brands. This marks the first time Foursquare is generating revenue from small businesses. The small-business promotions enable these local merchants to […]