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Search Engine Marketing Industry: $19.3 Billion in 2011
The “State of Search Marketing Report 2011” was recently released by Econsultancy in association with SEMPO.
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Social Media Sites Send 11% of Traffic to Content Pages
According to Outbrain’s “Content Discovery and Engagement Report, Q1 2011,” social media sites send 11 percent of traffic to content pages. This trails more traditional sources of external traffic such as search, content sites and portals.
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Mobile Barcode Scanning Grew More Than 800% in Q1 2011
The third edition of the Mobile Barcode Trend Report for Q1 2011 was recently published by ScanLife. It showed significant growth in barcode scanning, in terms of active users, app downloads and total scans.
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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Nearly 60% of Marketers Use Social Media for 6+ Hours Per Week
The “2011 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses,” from Social Media Examiner, shares gobs of insights into how marketers are using social media and what their future plans with social media are. Among the findings was that the majority of…
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Global Mobile Advertising: $3.3 Billion in 2011
A recent report from information technology research and advisory firm Gartner forecasts that mobile advertising around the globe will more than double in 2011, with the North American market accounting for about a fifth of this year’s…
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US Search Marketing Grew 17%, Facebook CPCs Grew 40% in Q1 2011
The U.S. search marketing sector grew as expected in the first quarter of 2011, according to Efficient Frontier. Among the important trends to highlight were the growing demand for Facebook’s ad products and the rapid expansion of…
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Bing-Powered Search Grabs 30% of the US Market
According to the latest numbers from Experian Hitwise, Bing-powered search grabbed more than 30 percent of U.S. searches conducted in March. Google was the only major search engine to lose month-over-month market…
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The Startup Dilemma
Every time we head to San Francisco, we can’t help but think about the start-up scene. Where as Los Angeles is dominated by the entertainment industry and New York by finance, outside of the ever-present homeless population, the Bay Area oozes…
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